Category Archives: Bonus Reports

Content Marketing Tips

Introduction: What is Content Marketing?

This thing we call content marketing can be hard to wrap your head around because it is so huge. Depending on where your business is in terms of size and development will directly impact the type of content marketing you should focus on. The broad definition of content marketing is

Creating and dispersing relevant quality content consistently to make a connection with a specific target audience, with the ultimate purpose of leading them to take action.

There are several tricky parts to this definition, and in fact, to content marketing:

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7 Ways to Write For Profit on the Internet

Can you write? If so, then you can make money online.

No, I’m not talking about writing like Shakespeare or Steven King. I’m not even talking about writing with such perfect grammar that your English teacher would smile from ear to ear.

Instead, I’m referring to your ability to use simple English to explain a process to your readers.

Not sure if you can do that?

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How to Have the Sales Conversation that Actually Gets You Paid!

The more you have those sales conversations, the more comfortable you will get with them—and the better results you’ll achieve.

In the meantime, here are 21 ideas and tips for increasing your chances of closing the sale with a commitment.

  1. Talk Up the Results

Your potential client wants to know how your coaching or your program can change her life. Acknowledge the reality of her present life; then talk of the transformation your coaching or your program can help her to effect. While she is envisioning these results, ask her to invest.

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A Look at Snapchat

I thought this short look inside the beginning and evolution of Snapchat would be of interest. From a very simple idea, 3 college students with complementary talents created an app that Facebook offered $3 billion for (and was rejected). Perhaps you can do the same with a simple idea of your own.

There is no audio or PDF version of this post.

Overview

Snapchat was founded in 2011 by Evan Spiegel, Bobby Murphy, and Reggie Brown. They were all college students that worked together with different aptitudes to make the company happen. Brown is believed to conceive the idea while Spiegel had the marketing know how. Murphy was (and still is) the brains behind the coding. Spiegel is currently the CEO, and Murphy is the CTO.

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