Category Archives: Bonus Reports

Content Marketing Tips

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Introduction: What is Content Marketing?

This thing we call content marketing can be hard to wrap your head around because it is so huge. Depending on where your business is in terms of size and development will directly impact the type of content marketing you should focus on. The broad definition of content marketing is

Creating and dispersing relevant quality content consistently to make a connection with a specific target audience, with the ultimate purpose of leading them to take action.

There are several tricky parts to this definition, and in fact, to content marketing:

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7 Ways to Write For Profit on the Internet

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Can you write? If so, then you can make money online.

No, I’m not talking about writing like Shakespeare or Steven King. I’m not even talking about writing with such perfect grammar that your English teacher would smile from ear to ear.

Instead, I’m referring to your ability to use simple English to explain a process to your readers.

Not sure if you can do that?

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Get Fully Booked

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How to Have the Sales Conversation that Actually Gets You Paid!

The more you have those sales conversations, the more comfortable you will get with them—and the better results you’ll achieve.

In the meantime, here are 21 ideas and tips for increasing your chances of closing the sale with a commitment.

  1. Talk Up the Results

Your potential client wants to know how your coaching or your program can change her life. Acknowledge the reality of her present life; then talk of the transformation your coaching or your program can help her to effect. While she is envisioning these results, ask her to invest.

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A Look at Snapchat

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I thought this short look inside the beginning and evolution of Snapchat would be of interest. From a very simple idea, 3 college students with complementary talents created an app that Facebook offered $3 billion for (and was rejected). Perhaps you can do the same with a simple idea of your own.

There is no audio or PDF version of this post.

Overview

Snapchat was founded in 2011 by Evan Spiegel, Bobby Murphy, and Reggie Brown. They were all college students that worked together with different aptitudes to make the company happen. Brown is believed to conceive the idea while Spiegel had the marketing know how. Murphy was (and still is) the brains behind the coding. Spiegel is currently the CEO, and Murphy is the CTO.

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Flawsome (Embracing Imperfection)

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Here is this week’s bonus report, about abandoning the theory that whatever you do has to be perfect.

Introduction

Welcome to an imperfect world. Relax, it’s going to be all right. You see, imperfections are not a bad thing. In fact, imperfections are a good thing. They can cause growth and laughter. They can make you a more authentic person. They can be things of beauty and they can empower and grow self-confidence. Not too shabby for something that the majority of the world tries to avoid.

This book is all about showing you how to effectively embrace you own imperfections. We’re going to teach you that embracing imperfection is a positive process that has the ability to bring about great changes. To begin with, we’re going to take a look at the reality of imperfection and learn how to reject the myth of perfection in favor of a viewpoint that acknowledges imperfection and uses that imperfection as a motive force for change. Next, we’ll show you how to begin embracing your own imperfections, using them to your advantage. Then we’ll look at the Japanese philosophy of Wabi Sabi and how it can teach you to begin appreciating beauty in an imperfect world. Finally, we’ll look at specific ways to empower you imperfections and build you self-confidence in the process. So, without further ado, let’s start embracing imperfection. Remember, a mistake is only the first step to getting it right!

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