Category Archives: Copywriting

Why Learning Copywriting is Important

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I talk a lot about skills that are really important to learn if you want to succeed in marketing. But there’s one skill that really stands above the rest—copywriting.

Copywriting is the language of sales. It’s when you use the power of your product combined with an understanding of your market and human psychology to make more sales.

Learning to write copy is one of those things that seem to really scare people. They feel like it’s a skill that takes years to learn, or expensive courses, or a certain type of person who was born with the skill. That’s not true at all.

You can learn to write copy.

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The 10 Best Copywriting Tips and Tricks To Drive Social Media Engagement

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If you want to do a better job of engaging your social media followers, then you need to brush up on your storytelling and copywriting skills. That’s because good copywriting skills will teach you how to tell a compelling story, while a good story will hook people emotionally and draw them closer to you. In fact, the formulas you’re about to discover work so well that you can even incorporate them into a short tweet!

Check out these 10 formulas for hooking and engaging your followers…

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Ten Ways to Create Urgency in Your Copy

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Your prospect is interested in buying your product. Maybe his mouse is even hovering over your buy button. But then he bookmarks your page and tells himself he’ll come back and buy later.

Except later he’s not in the buying mood any more.

Life gets in the way. Maybe he even forgets about you and your offer completely. And you lose the sale and a customer.

The solution?

You need to create a sense of urgency. You need to get your prospects buying right now.

Here are 10 ways to do it…

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Telling Better Stories

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Table of Contents:

  • Are You Using The 5 Cs Of Great Storytelling?
  • Great Storytellers Always Have A Clear And Defined Message
  • Great Storytellers Use A Narrow Scope
  • How A 1920S Soviet Psychologist Can Make You A Better Storyteller
  • If You Want To Tell A Better Story Just Look In The Mirror
  • If You’re Telling A Story, Why Does Your Audience Care?
  • Stephen King Says Do This To Become A Better Storyteller
  • Telling Great Stories Means Using This Must-Have Component
  • Use These 4 Ps To Tell A Better Story
  • Write Better Stories With These 5 Tips From Elmore Leonard

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The “Set It and Forget It” Strategy for Increasing Sales

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Note: This article is extracted from the Earncome training program that I’ve licensed, and some of the content might reference that program and/or its author, Jimmy D. Brown.
Let’s begin by talking about the strategy for increasing your sales.  I’ll give you the strategy in a sentence and then explain the parts in more detail…

Present a secondary offer to increase the average amount of
money your customers spend while they are warm to you.

Getting this right can be the difference between a rocket blast off and a bottle rocket fizzling out.  Let’s get it right…

  1. Present a secondary offer. What is the main thing you are selling when someone visits your webpage? That’s your primary offer in its base form.

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