Your headline “block” has one main job:
Get your prospect’s attention.
To that end, here are the three pieces of your headline:
Example: “Attention NBA Fans…”
I talk a lot about skills that are really important to learn if you want to succeed in marketing. But there’s one skill that really stands above the rest—copywriting.
Copywriting is the language of sales. It’s when you use the power of your product combined with an understanding of your market and human psychology to make more sales.
Learning to write copy is one of those things that seem to really scare people. They feel like it’s a skill that takes years to learn, or expensive courses, or a certain type of person who was born with the skill. That’s not true at all.
You can learn to write copy.
If you want to do a better job of engaging your social media followers, then you need to brush up on your storytelling and copywriting skills. That’s because good copywriting skills will teach you how to tell a compelling story, while a good story will hook people emotionally and draw them closer to you. In fact, the formulas you’re about to discover work so well that you can even incorporate them into a short tweet!
Check out these 10 formulas for hooking and engaging your followers…
Your prospect is interested in buying your product. Maybe his mouse is even hovering over your buy button. But then he bookmarks your page and tells himself he’ll come back and buy later.
Except later he’s not in the buying mood any more.
Life gets in the way. Maybe he even forgets about you and your offer completely. And you lose the sale and a customer.
The solution?
You need to create a sense of urgency. You need to get your prospects buying right now.
Here are 10 ways to do it…