Category Archives: Copywriting

Two Hour Challenge: Writing a Sales Letter in Just Two Hours

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You’ve heard of people writing sales copy in just one day— that’s pretty exciting, right? What if you could challenge yourself to write a sales letter in just two hours? I really think you can do it—especially when you see how I break it down for you.

Does that sound crazy? Well, it’s a lot easier if you already know your market and what makes them tick. If you already know the emotional reasons they buy and what they desperately want most of all, you can really just sit down and write your sales letter.

But even if you don’t, you can accelerate that sort of intel-gathering. Set a timer for yourself as you move through each of the sections of writing your sales letter.

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How to Get More Out of Your Copywriting and Ads

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As a marketer, you’ve no doubt written a lot of copy and a lot of advertisements. Whether you’ve studied copy extensively or not, there are bound to be a number of tweaks you can make to improve conversion rates and earn even more.

I see a lot of good copy out there. But more often than not, I see copy that needs to be dramatically improved. It’s usually that the marketer doesn’t have the right focus when it comes to writing the ad.

What follows isn’t meant to be a copywriting course. It’s meant to be a quick lesson and some simple things you can do for your future copy and for the copy you already have out there.

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How to Write a Great Sales Letter in Two Hours

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You want to be able to write a great sales letter. That’s no secret– if you can write great copy, then you can earn more money and grow your customer base, snowballing that from short term success into long term success.

That’s not enough for you, though. You don’t just want to be able to write great sales copy. You want to be able to write great sales copy in a very short period of time. The truth is that you really admire those who can very quickly knock out copy that converts.

What’s the trick to writing great copy? Is it even possible to write great copy in two hours? Can you write great copy in even less than two hours? Sure you can.

I’m going to tell you the exact method you can follow for getting things done. But first, let’s talk about why you’ll be able to make this happen and why and how it’s possible.

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Online Marketing Psychology and Building Customer Trust

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One of the most important concepts in copywriting and sales is understanding how your customer thinks and feels. You can’t sell to them very well if you don’t know what they need, fear, and hope for. If only we had a crystal ball, we could sell to just about any customer that came our way.

Unfortunately, we don’t have anything like that. At the same time, we can consider ourselves lucky because there are certain aspects of human psychology that are nearly universal. When we understand these principles of psychology, we can better connect with our customers and increase conversion rates.

Many Internet marketing sales pages incorporate the same tired elements in a formulaic way. These marketers use and re-use concepts they’ve seen work for others. There’s a reason these elements of sales copy work–but there’s also a reason to think outside the box and do things a little bit differently. Understand your customer and you’ll understand what to put on your sales page, whether it’s a commonly used concept or not.

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Creating an Avatar of Your Typical Customer

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If I had to answer what one of the biggest problems most people have with their copy is, I’d have to answer that most are way off base when it comes to what their customers actually want and need. Actually, this reaches all the way across to product creation as well.

People think they know what their audience wants– often, they don’t. Do you? That’s what we’re going to focus on. With some course correction, you can make sure you’re always on top of what your audience wants out of your product. And it will follow that you can figure out what they want from your copy.

Sometimes, even when a copywriter does know their audience pretty well, that doesn’t really come across in their copy. They’ll sit there stunned at their dismal conversions with no idea what happened. When this happens, it’s a matter of not matching the message to the market. What I’ll share with you will help you with this problem.

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