Proof

• Remember Why You Need Proof – Proof is less about you convincing the reader, and more about the reader convincing themselves, which is way more effective. Proof enhances the trust the reader has in what you say.
• Be Specific – Use as many details and as much specificity in your proof as possible.
• Front-Load Your Proof – Put your most compelling proof towards the top of your copy.
• Be Honest – It should go without saying that your proof must always be truthful and real. NEVER make it up!
• Keep It Legal – The U.S. Federal Trade Commission provides a set of guidelines that you must follow when using testimonials, endorsements, and other forms of proof. Either run your proof by an attorney, or research the guidelines yourself with the following searches.

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You’ve heard of people writing sales copy in just one day— that’s pretty exciting, right? What if you could challenge yourself to write a sales letter in just two hours? I really think you can do it—especially when you see how I break it down for you.

Does that sound crazy? Well, it’s a lot easier if you already know your market and what makes them tick. If you already know the emotional reasons they buy and what they desperately want most of all, you can really just sit down and write your sales letter.

But even if you don’t, you can accelerate that sort of intel-gathering. Set a timer for yourself as you move through each of the sections of writing your sales letter.

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You want to be able to write a great sales letter. That’s no secret– if you can write great copy, then you can earn more money and grow your customer base, snowballing that from short term success into long term success.

That’s not enough for you, though. You don’t just want to be able to write great sales copy. You want to be able to write great sales copy in a very short period of time. The truth is that you really admire those who can very quickly knock out copy that converts.

What’s the trick to writing great copy? Is it even possible to write great copy in two hours? Can you write great copy in even less than two hours? Sure you can.

I’m going to tell you the exact method you can follow for getting things done. But first, let’s talk about why you’ll be able to make this happen and why and how it’s possible.

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