Category Archives: Copywriting

Telling Better Stories

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Table of Contents:

  • Are You Using The 5 Cs Of Great Storytelling?
  • Great Storytellers Always Have A Clear And Defined Message
  • Great Storytellers Use A Narrow Scope
  • How A 1920S Soviet Psychologist Can Make You A Better Storyteller
  • If You Want To Tell A Better Story Just Look In The Mirror
  • If You’re Telling A Story, Why Does Your Audience Care?
  • Stephen King Says Do This To Become A Better Storyteller
  • Telling Great Stories Means Using This Must-Have Component
  • Use These 4 Ps To Tell A Better Story
  • Write Better Stories With These 5 Tips From Elmore Leonard

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The “Set It and Forget It” Strategy for Increasing Sales

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Note: This article is extracted from the Earncome training program that I’ve licensed, and some of the content might reference that program and/or its author, Jimmy D. Brown.
Let’s begin by talking about the strategy for increasing your sales.  I’ll give you the strategy in a sentence and then explain the parts in more detail…

Present a secondary offer to increase the average amount of
money your customers spend while they are warm to you.

Getting this right can be the difference between a rocket blast off and a bottle rocket fizzling out.  Let’s get it right…

  1. Present a secondary offer. What is the main thing you are selling when someone visits your webpage? That’s your primary offer in its base form.

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Proof in Your Salesletter

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Proof

  • Remember Why You Need Proof – Proof is less about you convincing the reader, and more about the reader convincing themselves, which is way more effective. Proof enhances the trust the reader has in what you say.
  • Be Specific – Use as many details and as much specificity in your proof as possible.
  • Front-Load Your Proof – Put your most compelling proof towards the top of your copy.
  • Be Honest – It should go without saying that your proof must always be truthful and real. NEVER make it up!
  • Keep It Legal – The U.S. Federal Trade Commission provides a set of guidelines that you must follow when using testimonials, endorsements, and other forms of proof. Either run your proof by an attorney, or research the guidelines yourself with the following searches.

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Collecting Information for Your Sales Letter

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Collect Information

Do Your Research

  • Appreciate The Importance Of Good Research – Research gives you focus and clarity about the project you’re working on – it helps you fill the gaps of your knowledge, which is essential for doing a quality, efficient job.
  • Research Your Product – Discover:
·         What’s it made of?·         Why was it created?·         When was it discovered?

·         Who discovered it?

·         What’s it based on?

·         How is it made?

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Two Hour Challenge: Writing a Sales Letter in Just Two Hours

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You’ve heard of people writing sales copy in just one day— that’s pretty exciting, right? What if you could challenge yourself to write a sales letter in just two hours? I really think you can do it—especially when you see how I break it down for you.

Does that sound crazy? Well, it’s a lot easier if you already know your market and what makes them tick. If you already know the emotional reasons they buy and what they desperately want most of all, you can really just sit down and write your sales letter.

But even if you don’t, you can accelerate that sort of intel-gathering. Set a timer for yourself as you move through each of the sections of writing your sales letter.

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