Note: This article is extracted from the Earncome training program that I’ve licensed, and some of the content might reference that program and/or its author, Jimmy D. Brown.
This is the 3rd and final part of our series…
Model Three: Deluxe Version
If you want to go completely digital with your upsell, then creating a “deluxe” or “gold” version of your product is a great option.
| DEFINITION: A “deluxe version” is the addition of a related resource that enhances the base product. |
Note: This article is extracted from the Earncome training program that I’ve licensed, and some of the content might reference that program and/or its author, Jimmy D. Brown.
Continuing on from part 1 in this series…
Model Two: Coaching
If there is one universal thing that information product customers want it is “access”. That is, they want the opportunity to ask questions related to understanding and applying the information they have purchased from you.
Think about your own experiences…
You. Are. Not. Alone.
Note: This article is extracted from the Earncome training program that I’ve licensed, and some of the content might reference that program and/or its author, Jimmy D. Brown.
I’m going to share three profitable ways for creating your own backend offer.
The first option is for you to offer a “done for you” service. Let’s look at a definition…
| DEFINITION: A “done for you” service is doing a part of what the customer wants to accomplish as a result of buying your product. |
The key word is doing a “part” of the objective and not the entire thing. Stands to reason, if you do EVERYTHING for them, then they wouldn’t need to buy your main product.
Hello there. Jason Fladlien here from DailySeminar.com, and we’re going to talk about a very juicy subject: Headlines.
Headlines are so important to effectively communicate your marketing messages. I read a quote one time by David Ogilvy — genius, one of the best ad men of all time. And he said something like this: “Your ad headline is 4/5 of your whole ad,” meaning that if you had to spend a dollar, 80 cents of that is going to the headline. In other words, four out of five people will decide whether or not they’re going to read your article based on the headline alone. I don’t know even know what draws the other 1/5.
Since nobody can respond to an ad that they don’t read, your headline is almost the most important thing. It’s even more important by far than the content in the ad. Now it’s good to get every single thing right, but if you start off wrong, if you do get every single thing right it’s not going to matter anyway.
So headlines are extremely, extremely important.
Today I’m going to discuss with you a very advanced sales tactic. Actually it’s not advanced in the application but it’s advanced in thinking. Most people do not get past the fact that they think they’re selling products. I never sell a person a product in their life – I’ve always sold people solutions.
In fact when I do my travelling to, for example, go to an internet marketing seminar, I’ll often be sitting in the airport just waiting for the plane or whatever and I’ll strike up a conversation with someone next to me. Inevitably they’ll always ask me what I do and that’s a very good question, because what do you do?
I always tell them the same thing. I say “I look for people who are desperately trying to solve problems in their life and I give them the information that will help them solve their problems, that’s what I do.”
Everybody is like “Oh wow, cool! And then they think I’m the greatest guy – they treat me like a celebrity until I leave for the flight, they are just enamoured by that fact, because that is exciting.