Category Archives: Email Marketing

Remember that it’s a good idea to have a great plan to follow before you get started in email marketing—but, it’s never too late. Hopefully, your plan so far also includes what you’re going to sell to people once they’re on your list.

If you don’t sell something or promote something, then you’re not going to make money. That might seem like a silly thing to point out, but it’s incredible how many marketers and people who want to start their own small business don’t have anything out there to sell at all.

Your list is interested in what you have to offer… you just have to take the plunge and offer it. They want information from you but they also want advice on what to buy. And because they’ll have come to really like you and what you have to offer, they’ll want to buy your products specifically.

Continue Reading (only available for IMIT members)

I’m a fan of building relationships and making sales through a targeted email list. If you haven’t yet focused on building your own email list, I urge you to do so.

Having a list is extremely important in any market, whether your focus is online or offline. Your email list is your best asset no matter if you sell physical products, digital products, business-to-business items, or services. You can easily double your income by spending more time building and nurturing your email list.

Even so, some marketers balk at the thought of building a list. They’ve heard that it’s less effective than it used to be, and that email marketing is “dead” since deliverability rates are down. Sure, it’s not as easy as it used to be—but it’s all relative. Email marketing is still bound to be the most effective, money-making, and important part of your business.

Continue Reading (only available for IMIT members)

Ugh, you’re tired of seeing the same old, same old opt-in forms around your niche, right? At this point, you’re practically blind to them. You don’t even see them as you’re scrolling through a blog post or something like that— they may as well not even be there.

Oops…maybe you just had a revelation reading that. Maybe you realized that this is exactly what your audience is thinking right now.

Do they even see the opt-in forms you’ve worked so hard to put on your blogs and squeeze pages?

Maybe they don’t.

The fact is that they see the same forms all over the place. People are inundated with opt-in forms. They’ve signed up for so many lists and seen so many offers for “free” things that they’re jaded.

Continue Reading (only available for IMIT members)