Category Archives: Email Marketing

Many people start email marketing with good intentions. They know that building an email list is the absolute best way to build a sustainable business. They know it’s the best way to build a relationship. They also know it’s the best way to make sales.

The problem is, it can get overwhelming to keep up with emailing. Sure, you start off great. You email regularly and think everything’s fine. But then, the emails start to fall off. You forget to email or you rush your emails. You know you could be doing better.

You kick yourself every day because you know you should be emailing more. You know that every day you don’t email your audience (based on the frequency you’d wanted to email) you’re leaving money and relationship-building opportunities on the table.

So, what’s the answer? You’re already stretched really thin. For now, you’re just scrambling to email here and there sporadically, hoping it works.

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Have you ever received an email from a marketer that was just so fantastic that you almost wanted to print it out and frame it? Maybe you thought that there was no way you could write anything that was even close to as fantastic as that.

What sets those really great email marketers apart from you? Why are they able to write such great, highly effective emails while you feel like you can’t do the same?

Part of it is time and experience, yes. The more you write, the better you’ll get. You’ll start to learn the ins and outs of your niche and what it takes to get the sale.

But there’s no reason to wait around for years and years until you can acquire that skill. There’s no reason to leave money on the table right now. You can decide to become a better email marketer today. You can decide that you’re going to make more sales and be more effective as an email marketer all around, today.

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So the situation is that you built up some kind of mailing list from your buyers, but you let it go for too long. You forgot about that list; you stopped marketing to them; or maybe you just were working on other stuff. But whatever happened, you went for too long without e-mailing them. If you go for more than a month without mailing people, it really hurts you. They’re really going to drop off, which is why I don’t really recommend marketing to multiple niches; because if you have all of your products and all your sub-lists in similar niches, then you can broadcast your launches and your blog posts and stuff to everybody. And for when you don’t do that, you can build up a few follow-ups. But if you’re in totally different niches, you have to run over to this list and run over to that list. It really sucks.

So my point of view is that if you go for more than a month without mailing, it really hurts you. If you go three months or more without mailing, then at least 25 percent of those people are just gone forever. And if you go for more than six months, at least 50 percent are gone forever. And if you go further than that, it just gets more and more. I’d say after maybe a year — maybe even nine months — nine months to a year, then they are almost all completely worthless.

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