So the situation is that you built up some kind of mailing list from your buyers, but you let it go for too long. You forgot about that list; you stopped marketing to them; or maybe you just were working on other stuff. But whatever happened, you went for too long without e-mailing them. If you go for more than a month without mailing people, it really hurts you. They’re really going to drop off, which is why I don’t really recommend marketing to multiple niches; because if you have all of your products and all your sub-lists in similar niches, then you can broadcast your launches and your blog posts and stuff to everybody. And for when you don’t do that, you can build up a few follow-ups. But if you’re in totally different niches, you have to run over to this list and run over to that list. It really sucks.
So my point of view is that if you go for more than a month without mailing, it really hurts you. If you go three months or more without mailing, then at least 25 percent of those people are just gone forever. And if you go for more than six months, at least 50 percent are gone forever. And if you go further than that, it just gets more and more. I’d say after maybe a year — maybe even nine months — nine months to a year, then they are almost all completely worthless.