Category Archives: Email Marketing

The 3-part Gain-Logic-Fear Email Campaign Checklist

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One of the keys to a good email campaign is to hit on multiple points that will resonate with different subsets of the population.

Here’s what I mean:

  • Some people feel motivated to buy when you present them with benefits. (Gain.)
  • Some people feel motivated to buy when you present them with rational reasons to justify a purchase. (Logic.)
  • And still others are most motivated when a sense of urgency or scarcity kicks in. (Fear.)

That’s why it’s a good idea to create an email campaign that touches on all three of these points. Here’s a checklist to walk you through it…

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The Increase Your Open Rates Checklist

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One big key to a profitable list is to increase your open rates for each and every email you send. After all, if people don’t even open your emails, then the rest of your email might as well not even exist. You don’t get clicks, you don’t get conversions, you don’t get sales.

So how do you increase your open rates? By using this checklist the next time you mail your list…

Check The From Field

Lots of folks don’t give too much thought to the “from” field, but it’s important for this reason: if your subscribers don’t recognize the name in the from field, they’re likely to trash your email.

So check these points:

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The Social List Building Checklist

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Do you have a presence on social media? If not, you should. That’s because your prospects are already there. And so are your competitors. What’s more, social media is also a great place to build your list. Here’s a checklist to help you do exactly that…

Step 1: Determine The Best Platform

Begin by determining the best platform for your audience. Generally, here are the social media platforms for you to consider:

  • Facebook
  • Twitter
  • LinkedIn
  • Google+
  • YouTube
  • Pinterest
  • Instagram

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The Real Truth About the Law of Reciprocity

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Hello, Jason Fladlien here from DailySeminar.com, and today I’m going to discuss with you the law of reciprocity.  It is one of the laws of psychological influence of persuasion.

It really is cool because it can get people to do things that are in their best interest and actually increase their satisfaction based on at least the scientific studies and motivate them to take action on your offers and purchase them.

And so I’ll tell you why you want to use the law of reciprocity with an example here.  I call this the Coke experiment.  This was a psychology experiment done in the 60s or 70s, I think, in Cornell. And basically it worked like this:

The subject — he had to rate the quality of paintings.  So the subject came in — the test subject in this case — he thought he was rating art appreciation.  He thought he was part of an art appreciation study, when really he didn’t understand he was actually part of a study on the law of reciprocity and how it affects people and their decisions they make.

And so supposedly the subject, he comes in to rate the quality of the paintings which is inconsequential to the study.  And there’s an assistant to the study of the professor performing the experiment, who’s posing as a fellow subject so there’s two subjects at a time.  One of them’s the actual subject, and one is really the assistant who’s trained to do certain things to see how the subject responds.

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The Cold or Dead List Checklist

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No one ever wants to let their list grow cold, but sometimes it happens. And when it happens, you wonder if you should abandon the list or try to warm them up again. That decision is up to. But if you decide to warm them up again, then use this checklist to help you do it. Take a look…

Step 1: Check the Original Opt-in Page

You want to make sure that any emails you send match the original purpose of the list.  Don’t guess – go back and check the actual opt-in pages (where applicable) to see what you promised to subscribers.

Step 2: Segment If Possible

If you segmented this list earlier, then you’ll want to send separate emails to each segment of the list. That way, you can craft emails that are as targeted as possible.

Step 3: Plan an Email Series

Now what you want to do is plan a high-value series of three to five emails.  Your goals are to reintroduce yourself, offer value in terms of high quality content and/or freemium, and get the used to opening your emails again.

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