Category Archives: Email Marketing

Newbie Case Study: $1,000/mo in 30 Days

Here’s how you can begin earning a consistent $1,000 a month or more while building your list and do it starting in less than 30 days.

I’ve seen this done before and it’s been tried and tested by many over the years because it’s simple and easy to do. It’s sort of a classic, and it performs as well now as it did 5 or 10 years ago. Here’s how it works, and I’ll use Gina for our case study.

Gina was brand new to marketing 2 months ago and wondering what to do. On a bit of advice, she spent a week in a deep dive creating a free report, an upsell product and a squeeze page.

Notice she owns her own upsell. Doing this with an affiliate product as your upsell won’t work, and you’ll see why in a moment.

This is a self-liquidating funnel, meaning the upsell pays for the traffic she drives to the offer. She’s building a list of people who get her free offer as well as a list of buyers who took the upsell. In her case her upsell is just $9, but it’s converting well enough to easily pay for her traffic which comes from ads.

To create her free offer and her upsell, she started with some premium PLR and then changed it to her own voice so that it’s unique to her and something she’s happy to offer her visitors.

Okay, so far that’s a traditional funnel, but here’s the twist: Ginna created a second sales page with a video that tells her visitors how well her funnel is performing. She mentions the front-end freebie opt-ins, the number of sales on her upsell offer, sales that are coming in from emailing her growing list and so forth.

She really sells the benefits of how well her funnel is working. Of course, the first week she did this her video was a little different, in that she talked about the potential benefits because she didn’t have numbers yet. But by week 3 she had her permanent video up with stats.

She shows this video sales page to everyone who opts into her funnel, and then she offers them full white label rights to the entire thing for $99. The white label rights have the condition that it cannot be resold but only used.

At $99, 11 sales a month equals a $1,000 income. Her first month she did in fact make 11 sales, but this second month after a little bit of tweaking and increasing her traffic she is on track to triple that amount.

Remember that these customers who are buying the rights have already been through the funnel themselves, so they have already seen how effective it is. Gina lets them know that buying the white label rights is a great way for a newbie like themselves to get started building their own list.

If you try this yourself then keep mind you can charge whatever you like or whatever the market will bear. I might recommend increasing the price or even offering a payment plan, such as $97 for three months.

You might be wondering about saturation and that’s a good point. But the fact is, 95% of people who buy an offer like this never use it. That’s not something I’m happy about, but it is a fact.

And if you do indeed see a bunch of your funnels popping up, you can simply revise your funnel to look different. In fact, you might want to update it every so often anyway, to give it a fresh look and test it to see if you can’t continually increase your conversions.

This is a great way to get started in the online marketing niche. You’re building a list for no cost and making money besides.

And remember that these folks opt into your funnel before they see the white label offer, so they end up being their own testimonial or social proof that it works, making easy sales of the rights for you.

Subscriber Re-Engagement Planner

It happens to the best of us: we have great plans and intentions for growing our businesses and we vow to email our subscribers regularly; but then life and/or business events get in the way and those awesome plans are forgotten or given a lower priority.

With the help of this planner – you will create a process for staying in touch with your email list and you’ll be excited to make offers instead of dreading what to write.

Here is What You Get with the “Subscriber Re-engagement Planner”:

The Step-by-Step Planner Covers:

  • Step 1: Renew Your Commitment to Community Building
    Instead of seeing your email subscribers as simply a way to make money, think of them as your community, the group of people who look up to you to help them solve a problem.

    • Exercise: Set your email marketing intention.
  • Step 2: Review Your Current Opt-ins
    Your free content should naturally lead to your opt-ins, which should naturally lead to your paid offers.

    • Exercise: Create consistent messaging.
  • Step 3: Ask Them What They Want and Need
    When in doubt about what your community needs from you, simply ask them.

    • Exercise: Create a survey.
  • Step 4: Get Personal
    Let your community get a glimpse behind the curtain and see what’s really going on in your life and/or your business.

    • Exercise: Write a “Here’s What I’m Up To” email.
  • Step 5: Bring Them Back to Your Blog
    Driving traffic back to relevant blog posts is a great way to create more engagement, both on your blog post itself as well as on your social media post.

    • Exercise: Write a “Here’s What’s New” email
  • Step 6: Invite Readers to Connect in Different Ways
    The more ways you connect with your readers, the more likely they will be to engage with your emails.

    • Exercise: Optimize and create consistent branding across all your platforms.
  • Step 7: Don’t Lose Your Momentum
    Relationships take time, nurturing, and caring to develop into something more than pen pal status.

    • Exercise: Plan your autoresponder sequence.
    • Exercise: Plan the frequency of your emails.

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How to Get More Out of Your Squeeze Pages

Your squeeze pages are a huge part of your list building efforts. Squeeze pages are distraction free pages that are solely designed to help you build your list. They typically offer something for free in exchange for an email and name sign-up. They look like mini sales pages, typically.

Take a look at the squeeze pages you have out there. Do you have any at all? If not, now’s the time to fix that. It’s going to be very difficult for you to build your list or have any really meaningful sort of hold in your niche if you don’t have one or several squeeze pages out there. If you’re struggling with building your list and trying to figure out why, it might be that you haven’t given enough thought or effort to squeeze pages.

If you have put some effort into squeeze pages, do you have ones that convert poorly? Now’s the time to fix that. Even if yours are great, there’s always room for improvement. Depending on how poorly or how well yours are converting, it might be time to do a total overhaul or you might just need a few tweaks here and there.

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Improving Your Conversion Rates and Building Trust Over Time

Don’t worry about doing too much tweaking until you have the basics down. Don’t worry about making your squeeze page exactly perfect. It’s so much better to have an imperfect squeeze page up and getting sign-ups for you than it is to stew over your squeeze page for months because you’re worried it’s not perfect… not doing anything for you at all.

But once you do get things started and you’ve started to see some results and feel more comfortable, then it’s time to think about improving your conversion rates.

You can test and track the conversion rates of your squeeze page. You can try different headlines, different bullet points, different opt-in form styles, and so on.

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