Category Archives: Email Marketing

Showing Your Audience You Care So They Open Your Emails Every Time

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As an email marketer, you’re open with your audience, right? You don’t want to be just a faceless, nameless marketer who’s only out to earn a buck. If you want to succeed as an email marketer or use email marketing to boost your business in ways that will surprise and delight you, then you have to care about your audience and make it clear that you care about them.

Show people you care and they’ll care about you and open your emails. All people want is for someone to understand and connect with them. They want someone to help them solve their problems.

You’re a marketer, which means you’re selling people solutions. In your opinion, you have the very best solutions – ones that can really help people. But if they don’t trust you and know that you have their best interests at heart, they won’t give you the time of day. They’ll sign up for your freebie and then disappear, quickly clicking the unsubscribe button.

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Writing Amazing Broadcast Emails

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There will be times when you don’t want to rely only on autoresponder emails, which are emails that you write ahead of time and load up into your autoresponder to go out over time. You can absolutely fill your autoresponder up so that your account is sending informative and sales emails hands-off no matter when someone signs up for your list.

But that won’t work for everything you want to do. There will be certain times when you want to send special promotions, special offers, and offers you’re promoting as an affiliate. These offers will be more “of the moment.” These types of emails make for perfect broadcast emails, which are what we’re talking about today.

Or, maybe there’s something on your mind or you want to talk about a current event. This isn’t the kind of thing you want to put into an autoresponder sequence where someone might not receive the message for months. This is something you want to talk about now and you want people to receive it now. In that case, a broadcast email is your answer. Broadcast emails can help you build a relationship with your audience because people like knowing that you have your finger on the pulse of what’s happening right now.

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Being Open With Your Audience to Build Relationships

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Are you a nameless, faceless marketer who is just trying to sell to people? Or, are you a real person with real feelings, struggles, and successes? Do you understand the members of your audience? Do you truly care about their success and what’s going on in their lives.

Of course you do. And of course you’re a real person. You have to let people know that. Email can seem cold and impersonal, which is sort of crazy because that’s not what ‘email’ started off being.

It’s almost as if there are two corners to one’s email inbox. There’s the corner that’s filled with emails from family, friends, and colleagues. This is the more personal one—the one people are more likely to open and feel connected with because the content is important. People are both intrinsically and externally motivated to open these emails.

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Writing High-Converting Squeeze Page Copy

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Having a great squeeze page can make all the difference for you. The problem is that so many people get this wrong. They either don’t have a squeeze page at all or they have a squeeze page that is so distracting that conversion rates and opt-ins are low.

To wrap your mind around this, consider how many distractions there are for people online. People don’t have to sign up for your list and frankly probably have many reasons why they shouldn’t (not the least of which is that they’re likely on dozens of lists already and their inbox feels nearly saturated). But you really want and need them to sign up for your list.

You know that being on your list is different than being on all the other lists, but they don’t know that yet—they need to be convinced. Think about human psychology. People love getting things for free. They also love feeling like they’re getting away with something—they’re getting an amazing freebie they otherwise would have paid for.

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What Will You Sell to Your List?

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Remember that it’s a good idea to have a great plan to follow before you get started in email marketing—but, it’s never too late. Hopefully, your plan so far also includes what you’re going to sell to people once they’re on your list.

If you don’t sell something or promote something, then you’re not going to make money. That might seem like a silly thing to point out, but it’s incredible how many marketers and people who want to start their own small business don’t have anything out there to sell at all.

Your list is interested in what you have to offer… you just have to take the plunge and offer it. They want information from you but they also want advice on what to buy. And because they’ll have come to really like you and what you have to offer, they’ll want to buy your products specifically.

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