Category Archives: Marketing

Give it All Away and Get More Back

Posted on by • 0 Comments

There is a lot more digital competition these days. There are so many other marketers and there are so many other things that can be distracting for your readers and customers. Even if they really love you, remember they may not remember to check you out again. That is… if you can even get them to notice you in the first place.

How can you stand out in a crowded marketplace? It can really take some brainstorming to get to the bottom of it. One of the problems is that there has been a dramatic decrease in the perceived value of digital products in the past couple of years. Yes, people are definitely still willing to buy information products. That’s the basis of a lot of my business. As long as people are getting results, they will buy the info product.

With that said, there’s so much competition for selling info products these days that it can be difficult in certain niches. Depending on how you angle your product, it can be tough for new marketers. It’s just not as easy for a new info product seller to break in as it was in the past. You have to prove yourself, really differentiate your product (and yourself), and show that it’s worth it. How are you going to stand out, once again?

Continue Reading (only available for IMIT members)

Get Fully Booked

Posted on by • 0 Comments

How to Have the Sales Conversation that Actually Gets You Paid!

The more you have those sales conversations, the more comfortable you will get with them—and the better results you’ll achieve.

In the meantime, here are 21 ideas and tips for increasing your chances of closing the sale with a commitment.

  1. Talk Up the Results

Your potential client wants to know how your coaching or your program can change her life. Acknowledge the reality of her present life; then talk of the transformation your coaching or your program can help her to effect. While she is envisioning these results, ask her to invest.

Continue Reading (only available for IMIT members)

Sending Physical Perks

Posted on by • 0 Comments

Sending people physical products and perks through the mail is one of the best ways to get people’s attention. Snail mail is a dead art form in some ways. How often is it that you get things through the mail? Usually, it’s just junk mail or bills —certainly nothing fun. You don’t usually get things that you really want through the mail. Wouldn’t it be great if someone surprised you with something?

You can really get the attention of your affiliates and customers if you send them things through the mail. It can really be a lot of fun and can help bring attention and respect to your business. In case you’re worried, it really doesn’t have to be all that expensive. The benefits you get from sending things out this way can far outweigh the costs.

You can approach this method in a few different ways.

Continue Reading (only available for IMIT members)

Building a Community to Market Yourself as a Leader

Posted on by • 0 Comments

It’s so important to be seen as a leader in your niche if you want to market your business better. This helps your sales because people want to buy from leaders. They want to buy from those they know are influential and experienced. It’s also helpful for your branding. If people know you’re a leader, they’re going to look up to you. They’re going to come to you first for new ideas.

So, the question is, how do you become seen as a leader? There are many different avenues you can take to make this happen. But the way I did it is perhaps the easiest route. I became the leader of a community.

It all started with my 5 Bucks a Day book. This book changed my life and the lives of many others. It was all about my method of focusing on a project that would earn me five dollars a day recurring income at a time and stacking that project with subsequent “five buck a day” projects, essentially achieving a full time income in bite-sized pieces.

Continue Reading (only available for IMIT members)

Surefire Buyer Intelligence

Posted on by • 0 Comments

Announcing a Brand New 8-Part Video Course

 

“Finally, Discover How to Attract Rabid Buyers to Your Products and Services…Starting Today!”

This 8-part video course is designed to show you how you can get attract the perfect buyer who wants to buy all your products and services.


From the Desk of:

[Your Name]

Dear Business Owner,

Have you ever tried to sell a product or service online only to have not many people buying?

Or are you doing well in your business, but you could be making even more sales but can’t figure out why your sales are stagnant and have plateaued?

The real reason why a lot of people cannot make a lot of sales is because they are selling their products and services features, not their benefits.

But benefits alone don’t really make a big difference if you don’t know your exact demographics or in other words the exact type of person that really wants your product.

Do you know exactly what your dream customer looks like? The type of customer that wants to buy everything in your store?

You see – that’s something that most business owners don’t really think about until it’s too late. But if you’re reading this now then you’re most likely not the typical business owner. You see the truth is…

There are normal customers who might buy your product and there are what we call hyper responsive buyers who really want to find you and buy your product.

Can I ask which one of these buyers do you want to attract?

Well let me tell you a secret.

This is why gather the right intelligence about your perfect buyer is crucial before you begin to market your products or services.

Now that I have your attention, how can you go about creating a buyer profile? And beyond that how do you know where to find these people? And how to write your sales copy so that it appeals to them?

Introducing…

Surefire Buyer Intelligence

8 Part Video Course

Here’s a breakdown of this 8 part video series in more detail.

Video #1 – Introduction and Overview

In this particular video, you’ll be given a quick overview of the course. We’ll discuss how to get into the right mindset before you get started so things will come more naturally and you will be able to get better sales conversions in the future. We’ll also cover tools that you can use to speed up the process.

Video #2 – Research Your Competition

Before you go out in try to create the buyers profile, the best way to start is by researching your competition first. Believe it or not you can figure out a lot about your buyers through about your competition especially if they are already established. So in this particular video, I am going to show you the step-by-step process of finding websites that will help you get the right data.

Video #3 –  Basics of Profiling

After you have researched some of your competitors and gotten a list of their website URLs, it’s time to move forward. We will be using a tool to figure out some basic information about your demographics. While there is a paid version of the software, they do have a free version as well that will give us enough data that we need.

Video #4 – Gathering More Intel

Once you have gathered some basic data on your demographic or perfect buyer, it’s time to gather even more intelligence by using another free tool. This free tool is amazing and will uncover a lot of information about your perfect buyer. I think you’ll be amazed on how much information you will be able to figure out and dig up.

Video #5 – Shortcuts

At this point in time of the video course, you will have unearthed a lot of information about your perfect buyer. But we don’t want to stop there. We are going to dig up some more information that will tell us more about the markets and about the buyer in more detail.

Video #6 – A Typical Day?

Now it’s time to figure out what their typical day looks like. This is very important because this will reveal to you a lot more information such as what makes them happy and what makes them sad. This information is important as it reveals to you what kind of products they are interested in buying. This could include your products and other products that you could potentially venture into.

Video #7 – Media Mapping

After you have mapped out their typical day, it’s time to use different media sites to put yourself in their shoes. of course the reality of it all is that putting yourselves in their shoes or perspective is harder than it sounds. There are many ways that you can go about doing this, but in this particular video I will be covering one specific method that has worked well.

Video #8 – Buying Habits

Congratulations. At this moment in time you will have all the data that you need to run and get started. But before you this strategy will help you see their buying habits and may reveal more information on what products and services they would like to buy. This way you can see the long term in the feature of where your business can grow and scale.

Continue Reading (only available for IMIT members)