Category Archives: Marketing

Niche Social Media Domination

If you want to sell more, have a bigger reach, and get more subscribers, you have to be everywhere. In today’s web, “everywhere” means being present on social media. Social media is so incredibly popular for every niche that it’s extremely important for you to make the best use of it so you can dominate your niche.

If you haven’t yet started using social media for your business, you’re really missing out. If you have started using it, then you’d better make sure you’re utilizing it in the best possible way. That means checking in every day, joining in the conversation, and becoming a leader in the most important communities on the web.

We’re lucky that it’s very easy to be visible and build your brand these days. But, you have to be very active and aware of your strategy. Some people just hop on social media sites every day, waste hours at a time, and use it haphazardly. Then they declare that social media “doesn’t work” and “is a waste of time.” If you’ve caught yourself saying these things, it’s time for a reality check.

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Give it All Away and Get More Back

There is a lot more digital competition these days. There are so many other marketers and there are so many other things that can be distracting for your readers and customers. Even if they really love you, remember they may not remember to check you out again. That is… if you can even get them to notice you in the first place.

How can you stand out in a crowded marketplace? It can really take some brainstorming to get to the bottom of it. One of the problems is that there has been a dramatic decrease in the perceived value of digital products in the past couple of years. Yes, people are definitely still willing to buy information products. That’s the basis of a lot of my business. As long as people are getting results, they will buy the info product.

With that said, there’s so much competition for selling info products these days that it can be difficult in certain niches. Depending on how you angle your product, it can be tough for new marketers. It’s just not as easy for a new info product seller to break in as it was in the past. You have to prove yourself, really differentiate your product (and yourself), and show that it’s worth it. How are you going to stand out, once again?

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How to Have the Sales Conversation that Actually Gets You Paid!

The more you have those sales conversations, the more comfortable you will get with them—and the better results you’ll achieve.

In the meantime, here are 21 ideas and tips for increasing your chances of closing the sale with a commitment.

  1. Talk Up the Results

Your potential client wants to know how your coaching or your program can change her life. Acknowledge the reality of her present life; then talk of the transformation your coaching or your program can help her to effect. While she is envisioning these results, ask her to invest.

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Sending Physical Perks

Sending people physical products and perks through the mail is one of the best ways to get people’s attention. Snail mail is a dead art form in some ways. How often is it that you get things through the mail? Usually, it’s just junk mail or bills —certainly nothing fun. You don’t usually get things that you really want through the mail. Wouldn’t it be great if someone surprised you with something?

You can really get the attention of your affiliates and customers if you send them things through the mail. It can really be a lot of fun and can help bring attention and respect to your business. In case you’re worried, it really doesn’t have to be all that expensive. The benefits you get from sending things out this way can far outweigh the costs.

You can approach this method in a few different ways.

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Building a Community to Market Yourself as a Leader

It’s so important to be seen as a leader in your niche if you want to market your business better. This helps your sales because people want to buy from leaders. They want to buy from those they know are influential and experienced. It’s also helpful for your branding. If people know you’re a leader, they’re going to look up to you. They’re going to come to you first for new ideas.

So, the question is, how do you become seen as a leader? There are many different avenues you can take to make this happen. But the way I did it is perhaps the easiest route. I became the leader of a community.

It all started with my 5 Bucks a Day book. This book changed my life and the lives of many others. It was all about my method of focusing on a project that would earn me five dollars a day recurring income at a time and stacking that project with subsequent “five buck a day” projects, essentially achieving a full time income in bite-sized pieces.

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