Hey guys, Robert Plank here with a copywriting lightning round.
Right now I’m assuming that you already have at least one sales letter, that you already know at least some basic copywriting, or have access to somebody who does. I’m going to be offering a bunch of quick copywriting opinions. I’m not going to teach you how to write copywriting from scratch. I’m just going to give you a few quick answers to some very clichéd, very common copywriting problems so here we go. Let’s get started.
Question 1: Should I show the price on my sales letter? Yes. Many sales letters leave out the price and require you to click over the order button and go to the order form to see the price. But I say just show it. Many people will feel like they’re locked into that price and that it can’t go up; and if you hide the price and click over to it and they click back, it’s just a confusing thing to do.
So the order process needs to show the price before they click over, and once they do click over, it needs to be as easy as possible. So never have more than five to six fields to fill in. I hate when the order forms ask for the first name, last name, middle initial, physical address, phone number — all your information before they even take your credit card.