Category Archives: IMIT Topics

The Promotional Calendar Checklist

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Still another key to a profitable and successful mailing list is to have a plan. Forget about last-minute planning, where you come up with an idea on the day you mail your list. Instead, you should be thinking and planning ahead.

How? By using this handy promotional calendar checklist. Let’s take a walk through the steps, which you can use to plan anywhere from the next six to a year…

Step 1: Define Your Goals

The first thing you need to do is clearly outline your goals for what you’d like to accomplish with your business this year. Then define how your mailing list goals will help you achieve your overall goals.

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The Paid Advertising Checklist

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One of the keys to success with paid advertising is to find and choose high-quality niche sites on which to advertise. So how do you do that? Simple: by using this checklist. Take a look…

Step 1: Find Prospective Advertising Opportunities

The first step is to find possible places to advertise. For this step, you’re only uncovering possibilities. Don’t worry at this point about whether a prospective site opportunity will provide good results for you (as you’ll do your due diligence in the next step).

Here’s how to find prospective places to advertise:

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The Social Selling Checklist

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If you start tossing up a bunch of direct-response ads on your social media platforms, your audience is going to run you out on a rail. Or at the very least, they’re going to be clicking the “unfollow” button.

But that doesn’t mean you can’t sell on social media. You just need to be sure that the “social” part comes first, followed by the selling part. Check out these three proven methods to see which one is right for you…

1. Build Anticipation Over Time

As already mentioned, social selling is about being “social” first. This helps you engage your audience and builds authority and trust, which in turn creates more sales. So what you need to do is create a preselling campaign that you drip out over the course of a week or two. Think of it as a sideways sales letter on social media, with the key difference that you’re creating a two-way interaction with your audience rather than a monologue.

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Take Charge of Your Mindset, part 4

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Outsource if something isn’t worth your time

That’s where you decide to spend some of your income to have others do for you what isn’t worth what your time is worth.

For example, I used to mow my own lawn. It took at least an hour every week, but sometimes more because I would have to go out to buy gas for the mower, and add oil, and clean it, and occasionally sharpen the blade.

And then when I got done, I’d be sweating and tired, and need to cool down with a drink of water and maybe a shower. So one hour turned into two hours, often.

So, even though it was good exercise, there came a time when I decided that it wasn’t worth my time, and I hired a landscaper to mow our lawn every week during the growing season. It costs me $25 per week, and I don’t have to think about the chore. My time is worth more than $25 per hour, or the $12.50 per hour if you consider my cooldown time when I did the mowing.

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