Category Archives: IMIT Topics

How to Run Facebook Offers

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Facebook Offers – How To Run Facebook Offers is a 25 page, 6000+ word report.

This report explores how to set up a Facebook Offer campaign, how to boost its presence, how to advertise it, and some proven techniques and tips that guarantee you have the best chance at success.

Chapter List:

  • Introduction
  • What Are Facebook Offers, and Why Should I Be Using Them?
  • There Are 2 Ways to Create an Offer
  • Requirements and Recommendations You Need to Know Before You Make an Offer
  • How Does Someone Save or Claim Your Offer?
  • How Do I Track and See Who Has Liked or Claimed My Offer?
  • Getting assistance from the Facebook Help Community
  • Tips for Creating a Successful Facebook Offer
  • Conclusion
  • 10 Best Practices for Making Facebook Offers Work

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The Real Truth About the Law of Reciprocity

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Hello, Jason Fladlien here from DailySeminar.com, and today I’m going to discuss with you the law of reciprocity.  It is one of the laws of psychological influence of persuasion.

It really is cool because it can get people to do things that are in their best interest and actually increase their satisfaction based on at least the scientific studies and motivate them to take action on your offers and purchase them.

And so I’ll tell you why you want to use the law of reciprocity with an example here.  I call this the Coke experiment.  This was a psychology experiment done in the 60s or 70s, I think, in Cornell. And basically it worked like this:

The subject — he had to rate the quality of paintings.  So the subject came in — the test subject in this case — he thought he was rating art appreciation.  He thought he was part of an art appreciation study, when really he didn’t understand he was actually part of a study on the law of reciprocity and how it affects people and their decisions they make.

And so supposedly the subject, he comes in to rate the quality of the paintings which is inconsequential to the study.  And there’s an assistant to the study of the professor performing the experiment, who’s posing as a fellow subject so there’s two subjects at a time.  One of them’s the actual subject, and one is really the assistant who’s trained to do certain things to see how the subject responds.

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Copywriting Challenge 9: Postscript

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You probably know a postscript by its abbreviation: P.S. And while the postscript seems a bit like an afterthought, it’s actually one of the most important parts of the sales letter.

Here’s why…

While your ultimate goal is to write a compelling, “sit on the edge of the seat” letter that keeps your prospects hanging on your every word, the truth is that not everyone will read the entire letter.

Some will read the headline, let their eyes scan the page as they scroll down quickly, and then they’ll read the postscript. And that means the postscript is often the second-most read part of your letter (right behind the headline).

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Copywriting Challenge 8: Process

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You’ve presented your call to action (pull) and handled the last minute price and “what if it doesn’t work?” objections.

Now we get to the “process” part of your sales letter, which is where you take the order.

The purpose of this part of the letter is straight-forward.

Namely, you once again tell your prospect how to order, and then you give them the means to do so. For example, you’ll now provide at least one of the following:

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