You probably know a postscript by its abbreviation: P.S. And while the postscript seems a bit like an afterthought, it’s actually one of the most important parts of the sales letter.
Here’s why…
While your ultimate goal is to write a compelling, “sit on the edge of the seat” letter that keeps your prospects hanging on your every word, the truth is that not everyone will read the entire letter.
Some will read the headline, let their eyes scan the page as they scroll down quickly, and then they’ll read the postscript. And that means the postscript is often the second-most read part of your letter (right behind the headline).
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