You’ve presented your call to action (pull) and handled the last minute price and “what if it doesn’t work?” objections.
Now we get to the “process” part of your sales letter, which is where you take the order.
The purpose of this part of the letter is straight-forward.
Namely, you once again tell your prospect how to order, and then you give them the means to do so. For example, you’ll now provide at least one of the following:
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