You’ve presented your call to action (pull) and handled the last minute price and “what if it doesn’t work?” objections.
Now we get to the “process” part of your sales letter, which is where you take the order.
The purpose of this part of the letter is straight-forward.
Namely, you once again tell your prospect how to order, and then you give them the means to do so. For example, you’ll now provide at least one of the following:
You don’t need to stock fully stock your autoresponder before you start building your list. Instead, you can create an initial series of emails (which we’ll get to in just a moment) and then simultaneously build your list while adding new messages.
So what kinds of messages should you add to your autoresponder? I’ve got 27 ideas for you…
Note: You’ll find example messages for these emails, which shows you how to weave useful information with good offers. Do note that for consistency sake all examples will be for an online marketing newsletter, and they’ll all promote one product (Traffic-Fuel.com). Naturally, your own autoresponder series should promote a variety of offers.
Making Moments is a 28 page (6100+ word) guide that teaches people how to embrace life, and how to begin truly living it.
Sections Include:
I’ve designed this quick-start creativity series to be an easy reference for you, for whenever you’re feeling stuck creatively.
Part 5:
Visit an art gallery, go to a drama production, or go to the ballet. Go somewhere where artists have poured their heart and soul into something. You may not be an artsy person yourself, but you sure can learn a lot by observing the work others have worked so hard to create. There is a creative energy in these things, and you can absorb and learn from this energy to apply to your own work–even if you do something that is totally the opposite of artsy in your job.
No one ever wants to let their list grow cold, but sometimes it happens. And when it happens, you wonder if you should abandon the list or try to warm them up again. That decision is up to. But if you decide to warm them up again, then use this checklist to help you do it. Take a look…
You want to make sure that any emails you send match the original purpose of the list. Don’t guess – go back and check the actual opt-in pages (where applicable) to see what you promised to subscribers.
If you segmented this list earlier, then you’ll want to send separate emails to each segment of the list. That way, you can craft emails that are as targeted as possible.
Now what you want to do is plan a high-value series of three to five emails. Your goals are to reintroduce yourself, offer value in terms of high quality content and/or freemium, and get the used to opening your emails again.