Hello Jason Fladlien here from DailySeminar.com. Today I’m going to talk with you about modalities and why every offer should hit at least three modalities. So we’re going to discuss what a modality is and the reason why you should use these different modalities for different people to maximize your sales, maybe some concrete examples, and then we’ll go over to some advanced secrets. And then if we have any time left over, I’m going to show you firsthand how I use these in my business to increase sales.
So before we explain why it’s beneficial to hit different people with different modalities, let’s just make sure we’re all on the same page here. What is a modality?
A modality is really just a fancy word for saying — this is my definition of a modality — a medium or unique way to give and process information.
So it’s a mode for information. So some people can process that information verbally; some people need to process that by reading it; some people need to process that with images, by seeing it; maybe a combination of all of the above.