It’s a very exciting prospect to start a podcast these days. It’s fun and it’s actually a lot easier than you might be thinking to get started. Not only is it easier, but it’s also very inexpensive… Or even free.
The great thing about podcasting is that you can use it to get a lot of great traffic for your business. ITunes and other podcasting directories have a lot of listeners and can help get you in front of a whole new segment of your audience. It’s well worth paying attention to—even if it seems too technical at first (I promise; it’s not).
Whether you’ve wanted to dive into podcasting for a long time now or you hadn’t thought this was the right path for you, up to now, I think you’ll find that this is a great choice. If you want to grow your business, then it’s definitely worth giving podcasting more than a passing glance. I know some in business who credit podcasting with being their main source of traffic (and in some cases these are multi-million dollar businesses). And this isn’t just any sort of traffic, it’s highly targeted, highly engaged traffic – at least it is when you do it the right way.

LinkedIn is a fantastic social media site. There’s really nothing else out there like it. Sure, you have Facebook, Twitter, and other social platforms. But, LinkedIn was created strictly for networking and getting the word out there about one’s skills on the job and/or one’s business.
Many people who are new to self-publishing would rather write a nonfiction book than a fiction book. That’s not the case with everyone, of course. But, there’s something about writing nonfiction that seems less daunting than writing fiction. After all, you’ve no doubt written nonfiction before, at least in some capacity. You’ve written essays for school and things like that.

