Category Archives: IMIT Topics

How to Set Up a WordPress Child Theme

Wordpress recorteWhen you install a WordPress theme, there are occasions when you might want to tweak it to be slightly different from the way that it was originally intended.

But when you do, you take the risk of having your changes overwritten when a new version of the theme is distributed to you.

For that reason, you will want to learn how to set up “child themes”.

This bonus video will show you how to do that.

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Habits

break bad, build good habitsAre we always completely conscious of our actions and decisions every day? We are on the surface. But, there’s a magnetic force that’s constantly pulling us toward doing the same things over and over again. And once we do those things over and over again over a period of months and years, that magnet pulls stronger and stronger.

Sometimes, this force is a good thing. There are likely things you do every day that are great for your health, family, and business. You do these things without really thinking about them.

But there are other things that aren’t so great for your health, family, and business. These things consistently lead to bad results and you aren’t sure how to stop them.

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The Importance of the Offer

Great Deal - Arrows Hit in Red Target.There are so many different pieces that go into writing an effective piece of sales copy. You want to get it all right. You want to make your copy so effective that your target audience can’t help but buy it.

But, there’s something a lot of people miss when it comes to writing great copy. Often, the most important piece of the puzzle is the offer itself.

You could have the best sales copy in the world, but if the offer isn’t good enough, then people are going to get down to the bottom of your sales letter but they aren’t going to buy.

Or, you might have horrible sales copy but people buy anyway, at least the ones who make it to the bottom and see how enticing your offer is.

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How to Outline a Nonfiction Book

, , .Outlining is one of those things writers and business owners don’t really look forward to. At the same time, outlines are so helpful that they can’t be ignored. When you create a great outline, you don’t have to deal with writer’s block, disorganization, and poor execution of your writing.

As you can probably tell, I highly recommend you create an outline before you start writing a nonfiction book. Otherwise, you might never finish. I think it’s a big reason why so many people start and stop writing projects—they don’t have an outline to follow through with.

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Evaluating Your Prospective Coach

Coaching design and flat design illustration conceptsThings are really, really about to change for you. You’re excited and pumped up. You’ve never been as sure as you are right now that you’re on the right path. You’ve made a huge decision—you’re going to hire a coach to help you in business.

It’s funny, before people decide that they need a coach to help them in business, they seem to be cynical about the idea. They either think that those who hire a coach just can’t hack it on their own, or they think that it’s not worth hiring a coach until you’re at a specific level in business.

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