Category Archives: Product and Content Creation

27 Ways to Use Content to Get Sales, part 6

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21. Offer a Discount

If you’re selling your own products, then you can easily arrange for a discount for your newsletter subscribers. But even if you’re selling an affiliate offer, you can often arrange a special discount with the vendor, exclusive only to your subscribers.

Note: If you do arrange a discount with a vendor, keep in mind that it’s going to need to be a permanent, ongoing discount. Since this is an evergreen autoresponder series, you can’t offer a “limited time” discount.

Here’s an example…

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27 Ways to Use Content to Get Sales, part 5

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16. Give Access to a Private Forum

The key here is the word “private”. That’s because you want your subscribers to feel special, like they’re members of an exclusive club (and they are).

So you tell them how to join a special forum where you do things like:

  • Share tips you don’t reveal anywhere else.
  • Give access to blueprints, tools and other freebies.
  • Offer support and some coaching.

Here’s an example of the email you might send…

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27 Ways to Use Content to Get Sales, part 4

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11. Suggest a Twist

Since you’re creating evergreen content, you’re mainly sharing “tried and true” information.

However, one trick to impressing your readers is to share a twist on these classic strategies. That is, show your readers a new way of using a tool or idea.

Example: You can tell a list of bodybuilders how to use their barbellset to get a cardio workout (as most bodybuilders move heavy weights very slowly, not for cardio purposes). It’s not a groundbreaking twist, but it’s showing people a way to use their equipment in a new way.

Let me give you another short example…

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27 Ways to Use Content to Get Sales, part 3

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6. Compile Your Blog’s “Greatest Hits”

If you’ve maintained a blog for some time, then you no doubt have a collection of at least three to ten posts that are really useful and popular with your readers.

You can do a great service for your email subscribers by listing them all in one place. You can then promote offers from within these blog posts or from within your actual email.

For example…

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27 Ways to Use Content to Get Sales, part 2

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Stock Your Autoresponder with These 27 Types of Emails

You don’t need to stock fully stock your autoresponder before you start building your list. Instead, you can create an initial series of emails (which we’ll get to in just a moment) and then simultaneously build your list while adding new messages.

So what kinds of messages should you add to your autoresponder? I’ve got 27 ideas for you…

Note: You’ll find example messages for these emails, which shows you how to weave useful information with good offers. Do note that for consistency sake all examples will be for an online marketing newsletter, and they’ll all promote one product (Traffic-Fuel.com). Naturally, your own autoresponder series should promote a variety of offers.

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