Category Archives: Product and Content Creation

27 Ways to Use Content to Get Sales, part 7

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25. Provide Testimonials from Satisfied Customers

Your prospects want to believe you. But they also know you’re biased when you tell them about an offer. They know that you’re going to benefit financially if they buy the products and services that you recommend. So while they WANT to believe, there always a tiny bit suspicious and skeptical about the claims you’re making.

That’s where a testimonial comes in. This is where a satisfied customer comes forward and says, “Yes – the claims are true! This is a great product! It really works!”

And now your prospect believes your claims. After all, this neutral third-party has no reason to lie. He gets no benefit from praising your product.

The other advantage of sharing testimonials is that they work as a form of social proof. This is particularly true if you’re able to share several strong testimonials. The prospect thinks, “Wow, all these people bought this product – maybe I should too.”

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27 Ways to Use Content to Get Sales, part 6

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21. Offer a Discount

If you’re selling your own products, then you can easily arrange for a discount for your newsletter subscribers. But even if you’re selling an affiliate offer, you can often arrange a special discount with the vendor, exclusive only to your subscribers.

Note: If you do arrange a discount with a vendor, keep in mind that it’s going to need to be a permanent, ongoing discount. Since this is an evergreen autoresponder series, you can’t offer a “limited time” discount.

Here’s an example…

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27 Ways to Use Content to Get Sales, part 5

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16. Give Access to a Private Forum

The key here is the word “private”. That’s because you want your subscribers to feel special, like they’re members of an exclusive club (and they are).

So you tell them how to join a special forum where you do things like:

  • Share tips you don’t reveal anywhere else.
  • Give access to blueprints, tools and other freebies.
  • Offer support and some coaching.

Here’s an example of the email you might send…

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27 Ways to Use Content to Get Sales, part 4

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11. Suggest a Twist

Since you’re creating evergreen content, you’re mainly sharing “tried and true” information.

However, one trick to impressing your readers is to share a twist on these classic strategies. That is, show your readers a new way of using a tool or idea.

Example: You can tell a list of bodybuilders how to use their barbellset to get a cardio workout (as most bodybuilders move heavy weights very slowly, not for cardio purposes). It’s not a groundbreaking twist, but it’s showing people a way to use their equipment in a new way.

Let me give you another short example…

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27 Ways to Use Content to Get Sales, part 3

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6. Compile Your Blog’s “Greatest Hits”

If you’ve maintained a blog for some time, then you no doubt have a collection of at least three to ten posts that are really useful and popular with your readers.

You can do a great service for your email subscribers by listing them all in one place. You can then promote offers from within these blog posts or from within your actual email.

For example…

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