Category Archives: Social Marketing

The Social Media Strategy Checklist

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So you’ve been thinking about marketing your business on social media, which is a very good choice. After all, your prospects and customers are probably already on these platforms.

But here’s the big question: what is going to be your primary goal for your social media strategy? You need to pick just one overall goal, and then design your campaign around achieving this goal.

HINT: While “generating sales” may be your ultimate goal, many marketers find that posting direct-response ads on social media doesn’t go over very well. So what you can do is choose a sub-goal that supports the overall goal of creating sales. For example, generating leads on social media will directly lead to more sales.

Take a look at these five profitable goals…

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Determining the Best Social Media Platform

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Are you using the best social media platforms for your needs?

Heads up: most marketers aren’t. Instead, they use one of two strategies:

  1. They join and participate on as many social media platforms as possible. But the problem is, doing this spreads your efforts too thin. And you’re unlikely to see good results if you’re not laser focused on two or three of the best platforms to suit your needs.
  1. They join Twitter and Facebook because they’ve heard those are the “best” platforms. That may be true… and it might not. It depends on your audience and your goals.

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Facebook Marketing

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Facebook Marketing – Using Facebook to Market Your Business or Product is a 33 page, 6000+ word report.

This bonus report explores the ins and outs of Facebook Marketing and why it is such an important component of business marketing efforts. It also goes over why it is crucial to use video on Facebook and will explain why it is important to become very good at targeting your advertisements to the right audience.

Chapter List:

  • Introduction to Facebook Marketing
  • Creating a Facebook Business Page
  • Facebook Cover Photo Do’s and Don’ts for Your Business
  • Introducing Facebook’s Ads and Marketing Guides
  • How to Get Setup for Facebook Advertising
  • The Different Ad Types on Facebook
  • Get Good at Facebook Ad Targeting
  • The Facebook Advertising Campaign Structure
  • The “Where” of FB Ads
  • Choose Your Budget
  • Creating Your Ad
  • Free Marketing Methods for Facebook
  • Let Third-Party Facebook Apps Market Your Business for You
  • Why You Absolutely Must Use Video on Facebook
  • Top 10 Tips for Facebook Marketing Success

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The Social Media Contest Cheatsheet

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Running a contest on social media tends to be a powerful marketing tool, simply because of the potential exposure and naturally viral nature of social media platforms. Use this cheat sheet to create your contest…

Choose Your Purpose

Why are you running your contest? Possibilities include:

  • Boost newsletter subscriptions.
  • Increase your number of social media followers.

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The Hashtag Cheatsheet

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Hashtags are one of the keys to making sure you properly categorize your content in a way that makes it easy for your audience to find it. That’s because whenever you put a hashtag  in your post, it becomes searchable across the platform. Use these tips, tricks, and best practices to make the most of hashtags on your social media platforms…

Best Practices

  • Do use only relevant hashtags in your posts. In other words, don’t try to capitalize on a trending hashtag if your post isn’t relevant to that hashtag.
  • Don’t overload a single post with hashtags. This looks very spammy, and it will turn off readers. (This is especially true if your content is shorter than your list of hashtags.)

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