Category Archives: Social Marketing

The Social Media Contest Cheatsheet

Running a contest on social media tends to be a powerful marketing tool, simply because of the potential exposure and naturally viral nature of social media platforms. Use this cheat sheet to create your contest…

Choose Your Purpose

Why are you running your contest? Possibilities include:

  • Boost newsletter subscriptions.
  • Increase your number of social media followers.

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The Hashtag Cheatsheet

Hashtags are one of the keys to making sure you properly categorize your content in a way that makes it easy for your audience to find it. That’s because whenever you put a hashtag  in your post, it becomes searchable across the platform. Use these tips, tricks, and best practices to make the most of hashtags on your social media platforms…

Best Practices

  • Do use only relevant hashtags in your posts. In other words, don’t try to capitalize on a trending hashtag if your post isn’t relevant to that hashtag.
  • Don’t overload a single post with hashtags. This looks very spammy, and it will turn off readers. (This is especially true if your content is shorter than your list of hashtags.)

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Pinterest Marketing

Pinterest Marketing – How to Use Pinterest to Market Your Business or Product is a 24 page, 6000+ word report.

This bonus report explores Pinterest Marketing and why it is so important to use Pinterest as a marketing tool. It goes over the Pinterest basics, how to get started with Pinterest and other useful tips and techniques to maximize your marketing efforts.

Chapter List:

  • Introduction
  • Pinterest Basics: Getting Started
  • Pinterest Marketing Tips and Techniques
  • Conclusion

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Creating an Effective Facebook Business Page

If you’d like to engage in a bit of promotions and advertising on Facebook, then you need to set up a Facebook Page for your business.

Some people try to run their business off of their personal accounts. But there are multiple problems with this approach:

  1. Facebook frowns on it. They want you to use a Page for business, not your personal account. And they may crack down on those using personal accounts for business purposes.

TIP: Having said that, keep in mind that you can use your personal account on occasion to promote your Facebook Page and your business.

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Guide to Social Selling, part 2

This is part 2 of a 2-part series titled Guide to Social Selling…

Step 4: Solve Problems

You need to set yourself apart from everyone else in your niche. And a good way to do that is by solving problems. You need to show your prospects that you have ideas and insights that they can’t get anywhere else.

Now because it’s social media, people tend to have short attention spans. They glance at their phone and scroll through their busy newsfeed. You need to capture their attention fast and hard.  Here are two ways to capture attention:

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