Category Archives: Social Marketing

A lot of business owners come to social media thinking it’s like their newsletter list of private sales platform. And that’s a grave mistake. If you want to sell on social media, you need to remember the keyword: SOCIAL. People don’t come to social media to read advertisements, and they’ll quickly hit the unfollow button if that’s all they’re getting from you.

So how do you start social selling effectively? By using this tutorial. Take a look…

Step 1: Set Your Goals

First, you need to figure out what you want to accomplish on social media. Your goals may include:

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Here are twenty-one ideas for making the best informed use of LinkedIn®’s powerful, professional platform so you can attract—and retain—the perfect clients.

1. Make Full Use of LinkedIn® Pulse

LinkedIn® Pulse is an Android app compatible with iOS and HTML5 browsers, used to distribute long-form posts, purchased by LinkedIn® in 2013 as “the definitive, professional publishing platform”. What many people don’t realize about Pulse is that it was, at first, virtually a powerful, private platform for influencers—about 500 top experts invited to join by special invitation. It has only been about a year since Pulse was opened up to all English-speaking LinkedIn® users.

By publishing rich media and long-form posts via Pulse you are automatically positioning yourself among rarefied celebrity company. Divide “750+” publishers by 30 million users, and there’s a specialized, unique audience for every publisher.

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When you sign up for Twitter, it’s pretty depressing to see a no-name egg with zero followers. You can take care of the first problem pretty easily. Just upload a profile picture and you’re good to go. But, what about the follower problem? After all, you don’t want to just be tweeting into a void.

It’s actually pretty easy to get followers on Twitter, so don’t get discouraged. Don’t settle for having just a few followers, either. You can very easily reach at least 5,000 followers in very short order—in around a month or at most a few months, depending on the amount of time you have available to spend on this.

What You Should Understand About Twitter Followers

First, please understand that you don’t want to get a bunch of Twitter followers who aren’t at all interested in what your account is about. You’ve most likely set up a Twitter account that’s closely related to your business, right? So that means you’ll want to get followers who are active in your niche and who will be interested in what you have to offer.

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