No matter what type of business you’re running and what you’re selling, your social media campaigns all have one underlying goal: you want to get more engagement.
It’s pretty easy to understand why. The more engaged your audience is, the easier it is for you to build a relationship with them. And when an engaged audience knows, likes and trusts you, then they’ll join your mailing lists and buy your products.
And that’s not all. Many social media platforms reward content and pages that get a lot of interaction.
Think about it for a moment…
When you sign up for Twitter, it’s pretty depressing to see a no-name egg with zero followers. You can take care of the first problem pretty easily. Just upload a profile picture and you’re good to go. But, what about the follower problem? After all, you don’t want to just be tweeting into a void.