Category Archives: Social Marketing

Dominate Social Media in a Day

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We all know how important social media is these days. It used to be that you could put just about anything up on the web, make good use of keywords, and Google would rank our sites pretty highly. A lot of this came at the cost of quality content that really resonated with our audience, but we tended to be okay with it as long as our stuff got seen.

It doesn’t work like that anymore– at all. These days, keyword stuffing and search engine gaming are a death sentence for any business that’s serious at all. It’s vital to develop real, lasting relationships with people in your niche.

But, how do you start to develop these all-important relationships? How do you make yourself known to the people of your niche? Maybe you’ve gotten lucky and the fickle Google has shown you some love. That’s wonderful… but now it’s all about building relationships instead of focusing on one-off traffic.

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All about LinkedIn Groups for Business, part 2

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Officially Getting Started with LinkedIn Groups

Now that you’ve done some exploring, it’s time to go ahead and get started with your own LinkedIn group. To create a group, move your cursor to the top of your home page and select groups. Move your cursor over interests at the top of the page. Click the Create A Group button on the right. Fill out the information LinkedIn requests.

You can create your group as an open group or as a members only group. Think about the goals you want for your group, how quickly you want to grow, and how much control you want to have over the group. There is no one correct answer as to which you should select.

Since you are the manager of the group, you can invite others from the send invitations page within the group. Move your cursor over interests at the top of your home page and select groups. Click the group’s name and click the manage tab. Click send invitations on the left and choose one of the options. To manage your group, move your cursor over interests and select groups. Pick your group’s name and click the manage tab. Click one of the various links on the left to manage your group. LinkedIn makes it pretty easy to create and manage your group. But, it’s the actual day-to-day interaction that’s the most important. You’ll need to make a daily schedule and habit of interacting with your group.

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All about LinkedIn Groups for Business

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Social Marketing With LinkedIn Groups

LinkedIn is a fantastic social media site that’s great for business-to-business communication. What a lot of people don’t realize is that there is a lot to do on LinkedIn besides just creating a profile. Since you are interested in making the most of social marketing, I highly recommend that you create your own LinkedIn community, called groups on LinkedIn, to really boost your business.

LinkedIn is really best for business-to-business. If you’re unsure if that applies to you, I suggest you do a search through LinkedIn groups to see if there’s anything present for your niche already. If there isn’t, then LinkedIn groups may not be the best fit for you. If there is, then there is most likely room for you. Don’t worry if LinkedIn is not a great fit for you, you certainly should still have a profile up on LinkedIn. You can definitely make use of social marketing using a different platform. But if it is a good fit for you, then you can really benefit because LinkedIn groups can give you a lot of exposure.

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How to Build a Social Media Presence

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Social media… You know you need it for your business, but the thought of getting started is completely overwhelming. You look at those businesses that have a great, established presence online. Did they build their presence overnight? Or, are they just better, smarter, and faster than you?

In some cases, you know that certain companies have a lot of money and power behind them. They make a big splash on social media pretty much right away because they already have the power behind them.

There are others that remain a bit more of a mystery. They started out small and fresh… Like you. They didn’t have a ton of money and power behind them. They didn’t have a lot of customers and fans going into this. But, now they do.

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Using Pinterest for Business

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There are a lot of social sites you can use as part of marketing your business. It can be confusing to figure out which one, or ones, you should focus on.

That’s sometimes part of the problem— people try to focus on too many social sites at once. Or, they try to focus on the wrong ones. Just because Twitter works well for some businesses doesn’t necessarily mean it’s right for yours.

Many business owners wonder if Pinterest might be a good fit for them. It just might be— it’s truly an exciting social site. The web is very visual. Written content is important and certainly something you shouldn’t overlook. But it would also be a mistake to overlook visual content.

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