Here are twenty-one ideas for making the best informed use of LinkedIn®’s powerful, professional platform so you can attract—and retain—the perfect clients.
- Make Full Use of LinkedIn® Pulse
LinkedIn® Pulse is an Android app compatible with iOS and HTML5 browsers, used to distribute long-form posts, purchased by LinkedIn® in 2013 as “the definitive, professional publishing platform”. What many people don’t realize about Pulse is that it was, at first, virtually a powerful, private platform for influencers—about 500 top experts invited to join by special invitation. It has only been about a year since Pulse was opened up to all English-speaking LinkedIn® users.
By publishing rich media and long-form posts via Pulse you are automatically positioning yourself among rarefied celebrity company. Divide “750+” publishers by 30 million users, and there’s a specialized, unique audience for every publisher.
When you sign up for Twitter, it’s pretty depressing to see a no-name egg with zero followers. You can take care of the first problem pretty easily. Just upload a profile picture and you’re good to go. But, what about the follower problem? After all, you don’t want to just be tweeting into a void.
We all know how important social media is these days. It used to be that you could put just about anything up on the web, make good use of keywords, and Google would rank our sites pretty highly. A lot of this came at the cost of quality content that really resonated with our audience, but we tended to be okay with it as long as our stuff got seen.