Category Archives: Social Marketing

All About Meetup Groups

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Starting a Meetup Group

Starting a Meetup group may not be the first thing you think about when it comes to online social marketing. After all, Meetup.com is all about creating a group that meets offline. However, creating your own Meetup group is one of the smartest things you can do for your online business. Your Meetup group can become one of the strongest online/offline communities in your niche.

If you’ve never done a Meetup before or you’ve never even heard about it, Meetup.com is all about creating communities that have like interests. Go ahead and go to the Meetup.com site right now. What you’ll find is that you can put your location and find groups of people who share similar interests.

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Joining Google+ Communities

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Hopefully, from part 1 of this discussion, you’re starting to get a feel for how Google+ works. You can join other communities so you can get a real feel for them before you create your own. It’s best if you join one or more in the niche you are considering creating your community about.

I’ll assume you’ve already created your own Google+ profile, but if you have not, go ahead and do that now. Then, go to the upper left-hand corner of your Google+ profile. Find the communities box and click on it. A search box should appear where you can search for keywords related to your niche. Click through the one or ones you want to join.

You can go ahead and start to interact to get a feel for how it works. You never know – you might meet lifelong friends and business partners in these communities. It’s always important to network and meet others.

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All About Google+ and Google Hangouts

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Why Google+?

Google+ is excellent for social marketing these days. When most marketers think of Google, they think of SEO. Well, those days are gone—these days, Google is all about community and interaction. Google is a company you want to cozy up to if you want a huge market reach and a surefire social marketing campaign.

There’s definitely more than one benefit to paying attention to Google+. You’re not just forming a community on one platform. You’re also taking advantage of Google+ as a social network, Google+ as a community platform, your YouTube channel, and Hangouts. You’re really killing FOUR birds with one stone when you sign up for Google+. Google’s made it so that all of these things are integrated—you really can’t help but go for them all if you so much as sign up for something like a Gmail account these days.

Not only that, but Google+ communities are easy, free, and fun. There are many opportunities to tie your Google+ interactions with your other business ventures. You can even make it so that your Google+ community is free or paid. In this case, and for maximum growth and maximum exposure, I’m going to assume that your focus is on free for now. Though, I have seen some successful paid Google+ communities and events as well. People happily pay for them and get a lot of value out of them as well.

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Using Facebook to Build Your List

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There are so many great reasons to use Facebook as part of your business. You always hear that you should hang out online where the people of your niche hang out. That generally means Facebook these days. Facebook is a true juggernaut in the online world- it’s become an important part of people’s everyday lives, all around the world.

Unfortunately, businesses often use Facebook in the wrong way. Some people get on Facebook and just spam their links and expect to make a lot of money and grow their business that way. That doesn’t work at all.

Instead, what works is building real relationships on Facebook. What works is sharing things people really care about, showcasing your expertise as an authority in your niche, and having an overall social media marketing strategy to build your list.

Let’s talk about each of these pieces of using Facebook to build your list, in turn.

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Your Daily Social Media Schedule

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You know how important it is to have a presence on social media. The trouble is that it can be really overwhelming. It’s easy to fall into a trap of spending all your time on sites like Facebook and Twitter without seeing any benefit from it.

Why is it the case that some people see a ton of benefit from being on social media and other people don’t see any benefit at all?

In my experience, those who see the most benefit from social media have a set schedule they follow for using it. Everything they do on social media has a purpose. They don’t find themselves following links and reading time-wasting post after time-wasting post.

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