Category Archives: Social Marketing

How to Get All the Clients You Ever Wanted with LinkedIn

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Here’s Everything You’ll Get with this bonus training course

The Step-by-Step Script:

Webinar Introduction
Step 1: Clean Up Your Profile
Step 2: Create a Gift or Presentation
Step 3: Make the Most of New Connections
Step 4: Gain All Star Status
Step 5: Feed and Water Your Relationships
Step 6: Make the Most of Groups
Step 7: Make a Plan
Step 8: Track Your Results
Webinar Closing

Plus, You’ll Also Get All these BRAND NEW Tools:

Worksheet
4 Week Done-for-You Calendar
Action Checklist
Resource Directory with Links to Tools & Resources
21 Ideas Blueprint
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How to Use LinkedIn For Business

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LinkedIn is a fantastic social media site. There’s really nothing else out there like it. Sure, you have Facebook, Twitter, and other social platforms. But, LinkedIn was created strictly for networking and getting the word out there about one’s skills on the job and/or one’s business.

That’s a game changer, when you really think about it. People aren’t typically on Facebook to learn about you or your business. People aren’t on Twitter for that reason either.

But, when someone logs into LinkedIn, they’re specifically looking for more information about someone they can hire for a job or for more information about a businessperson or business they’re interested in or want to buy from.

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Building Relationships via Social Media

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If you’re going to be successful with social marketing, it’s very important to pay attention to the relationships you build and tend to.

There’s nothing worse than the people who come onto Twitter or Facebook or any social site and then continuously plug whatever it is they’re selling. They don’t even bother to add value—it’s plug, after plug, after plug.

There are others who aren’t quite that bad, but just about. They play at talking to people and connecting, but really they see it as something they half-heartedly attempt. They sort of know they have to do it but are so laser focused on getting their promotion in front of people that everyone can see right through them.

The above examples are what not to do. It might be really tempting to do that… but don’t.

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How to Run Twitter Chats

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Some people I talk to in business are frustrated because they aren’t sure how to use Twitter effectively for business. I totally get it. Twitter is very fast moving and it can be hard to find your voice there.

At the same time, there are many business people who successfully use Twitter every day. They’re able to use it to boost their authority, make connections with potential JV partners, and connect with members of their audience.

It’s sort of mysterious how they do this. At least, it was mysterious to me until I really started to investigate what some of the most successful Twitter users were doing. By following the trail of what leads to success and traffic on Twitter, I realized that Twitter Chats, or Tweet Chats, are a very effective strategy.

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Creating Effective Facebook Groups for Business (part 2)

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SNSNOTE: This is part 2-part discussion. If you haven’t read or listened to part 1 yet, please do so before continuing.

Taking the Plunge

Now, it’s time to officially set up your group. You don’t have to fear this process at all. You already have plans for what your group will be about. You just have to choose your group’s name and go ahead and set your group up with Facebook’s easy process.

One of the great benefits of Facebook is that it’s not technical at all. It should really only take minutes to get your group up and running. Don’t worry about this process… I promise you it’s not difficult.

I’m going to go through a few of the most basic steps below, though Facebook has fantastic tutorials and will be the most updated.

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