I’ve talked about getting people addicted to your content. What does this mean, really? To get a grasp on the concept, consider the blogs, websites, emails, and social media account you check most frequently. Is there a marketer out there you follow everywhere they are online? Do you regularly check to see if a certain marketer or business posted a new video or podcast? Whose opinions do you turn to before you make a decision or buy something new?
Make a list of the reasons why you follow these marketers so closely. You may not have even been aware that you were doing it! There might be something about their personality or style that really draws you to them. There’s something about them, beyond the fact that they are in a niche you’re interested in, that puts them above everyone else in that niche, as far as you’re concerned.
Now consider the people in your niche. What can you do to get them to come back to you time and time again? How can you get them on a regular schedule of visiting your blog, podcasts, and videos? You don’t want to reach them in just one place– you want to reach them wherever they are!