How to Perfect Your Messaging, part 1

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It’s not about posting or writing more. It’s not about creating more images or infographics. Perfecting your message is all about consistency and staying in front of the right audience.

Here are twenty-one tips to help you spread your content and take part in your ideal community’s daily conversations.

  1. Use a Time-Tracking Sheet

If you’ve been telling yourself you don’t have time to add more platforms to your messaging or create more content, then do yourself a huge favor and track your time for at least two weeks. It’s a mind-blowing eye-opener for figuring out where others interrupt you, which tasks take too long, what you are doing that you need to jettison … or where you just plain waste time!

Tracking your time helps you see exactly how much money you are making – and losing. This can do more to help you narrow your focus and concentrate on your messaging than all the articles or books in the world.

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Member Retention Checklist

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It’s exciting when members start joining your site and you see all those membership payments pouring into your PayPal account. But it’s a huge punch in the gut when you see a large number of cancellation notices hitting your account. And it’s also a big loss of both frontend and backend revenue if you can’t retain your members. So save yourself some time and start making more money with this member retention checklist…

Provide Good Solutions

This one is obvious – if you want members to stick around, then you need to offer high-quality content that solves their problems. ‘Nuff said.

Write a “Stick” Letter

When people first land inside your membership site, they may be a little overwhelmed by all the materials. This is especially true if you’re offering a vault site or other well-stocked membership. So what you need to do is write a “stick” letter or provide a video tour which shows them around the site and lets them know how to make the most of their membership.

Related to that…

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How to Win Back Your Motivation, part 2

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(This is part 2 of a 2 part series)

  1. Realize it’s Not About the Money – even when it is

Don’t feel you have to hang on to any client who is sucking the joy out of going to work, no matter how much he or she is paying you.

If a client is making you doubt yourself, feel bullied, or is just plain unpleasant and draining, release that client and reclaim your time. Use that time slot to recharge or brainstorm, or put out new material.

When you act and release energy-sapping clients, you are actually making room for better clients to come along. Believe it: You’ll soon fill that gap!

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How to Win Back Your Motivation, part 1

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How do you help your clients to motivate themselves? You ask questions, encourage them, call them out on avoidant or excuse-based behavior, praise them for steps forward. All of this you can apply to yourself – become your own client.

That’s one useful tip… and here are twenty-one more ideas to win back your motivation and fall in love with your work all over again.

  1. Recognize that Goals and Paths are Two Different Things

You’ve been focusing on your goal but not really getting closer. Your business is much too busy, and you feel like you’re expending all your energy on clients.

If this is happening to you, you’ve likely wandered off the path towards your goal. Re-evaluate your path: Is it moving you forward? Are you letting yourself get caught on tangents?

Lack of progress can diffuse motivation. Rethink your path and set it up to really move you forward.

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