How to Perfect Your Messaging, part 2

(part 2 of a 2-part series)

  1. Use Relevant Images

If you are talking about daisies, it’s easy to stick a photo of a field of daisies into your article or email – but do make sure you’ve chosen the most relevant daisy image possible. Do your best to trigger and invoke the most relevant emotion in your reader.

For example, if you’re using the daisy in an article about loneliness, what would grab the reader’s emotions more: A sunshine-lit, postcard-pretty riot of daisies in a field … or a picture of a daisy chain (made with fresh daisies) lying on a table, with one dying daisy left outside it?

Which image would be more relevant to your topic?

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How to Perfect Your Messaging, part 1

It’s not about posting or writing more. It’s not about creating more images or infographics. Perfecting your message is all about consistency and staying in front of the right audience.

Here are twenty-one tips to help you spread your content and take part in your ideal community’s daily conversations.

  1. Use a Time-Tracking Sheet

If you’ve been telling yourself you don’t have time to add more platforms to your messaging or create more content, then do yourself a huge favor and track your time for at least two weeks. It’s a mind-blowing eye-opener for figuring out where others interrupt you, which tasks take too long, what you are doing that you need to jettison … or where you just plain waste time!

Tracking your time helps you see exactly how much money you are making – and losing. This can do more to help you narrow your focus and concentrate on your messaging than all the articles or books in the world.

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Member Retention Checklist

It’s exciting when members start joining your site and you see all those membership payments pouring into your PayPal account. But it’s a huge punch in the gut when you see a large number of cancellation notices hitting your account. And it’s also a big loss of both frontend and backend revenue if you can’t retain your members. So save yourself some time and start making more money with this member retention checklist…

Provide Good Solutions

This one is obvious – if you want members to stick around, then you need to offer high-quality content that solves their problems. ‘Nuff said.

Write a “Stick” Letter

When people first land inside your membership site, they may be a little overwhelmed by all the materials. This is especially true if you’re offering a vault site or other well-stocked membership. So what you need to do is write a “stick” letter or provide a video tour which shows them around the site and lets them know how to make the most of their membership.

Related to that…

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