The Promotional Calendar Checklist

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Still another key to a profitable and successful mailing list is to have a plan. Forget about last-minute planning, where you come up with an idea on the day you mail your list. Instead, you should be thinking and planning ahead.

How? By using this handy promotional calendar checklist. Let’s take a walk through the steps, which you can use to plan anywhere from the next six to a year…

Step 1: Define Your Goals

The first thing you need to do is clearly outline your goals for what you’d like to accomplish with your business this year. Then define how your mailing list goals will help you achieve your overall goals.

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Important announcement

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I hope you’re having a great day, and thank you for being a member of The IM Inside Track.

I started this site in July 2015, and see that there have been 856 posts made to the blog, which are, other than an introductory one way back then, either long informative articles on the core subjects of Internet marketing, or a bonus download for members. Most of the articles also have audio versions available.

The site has been a labor of love over the years, and I seem to recall that I originally promised there would be 3 to 5 articles posted each week.

For a while, I posted 6 or 7 times per week, so with 856, the average has been over 285 per year, or 5.5 per week.

But enough about statistics.

This site hasn’t been about profitability. In fact, most months it has failed in that regard.

At the peak, we had over 1100 active members. Now we are down to just over 400. A large part of the reason is that I haven’t actively marketed IMIT in recent years.

Many of the members joined in the beginning with annual subscriptions, in mid to late July 2015, and those subscriptions are due to renew soon.

The membership charge in the beginning was just $1.99 per month, which has risen a few times over the years, but just for new enrollees.

So I want to make a major announcement before renewals are charged.

In order to focus on other parts of my business going forward, I will be slowing down on the posting of new articles to the site.

I will continue to post the bonuses on Saturdays, like I have for quite a while.

And I will post other articles as they are written or extracted from content I’ve licensed.

It will just not be as frequent as in years past.

This new schedule will begin next week.

If you feel you are not receiving enough value from IMIT, or are unable to fully utilize the content inside, now would be a good time to terminate your membership, especially if you have an annual payment coming due later this month.
Most payments were through PayPal, so you can terminate your membership inside your account easily.

If you paid directly with a credit card, you might need to ask me to do the termination manually.

If you remain a member, I do still promise to deliver value that I think is above and beyond whatever price you’re paying.

The 856 (and growing) articles are still available, categorized neatly. I doubt if any member has accessed them all.

Even if you have, refreshing your memory from time to time can be beneficial.

And I can’t promise this, but I’m sure there will be surprises in store for active members going forward, including compilations of the existing articles by category, making it easier to download and read.

This decision has been on my mind for a considerable time, and I hated to take this step, but I feel it is only fair to be open and transparent, especially since the annual payments will be charged very soon.

Let me know if you have any questions, and again, thank you for being a member of The IM Inside Track.

Of course, the free Facebook group is still active and available to all, here:

https://www.facebook.com/groups/theiminsidetrack/

Have a spectacular day.

Dennis Becker, the 5 Buck Guy

The Paid Advertising Checklist

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One of the keys to success with paid advertising is to find and choose high-quality niche sites on which to advertise. So how do you do that? Simple: by using this checklist. Take a look…

Step 1: Find Prospective Advertising Opportunities

The first step is to find possible places to advertise. For this step, you’re only uncovering possibilities. Don’t worry at this point about whether a prospective site opportunity will provide good results for you (as you’ll do your due diligence in the next step).

Here’s how to find prospective places to advertise:

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The Social Selling Checklist

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If you start tossing up a bunch of direct-response ads on your social media platforms, your audience is going to run you out on a rail. Or at the very least, they’re going to be clicking the “unfollow” button.

But that doesn’t mean you can’t sell on social media. You just need to be sure that the “social” part comes first, followed by the selling part. Check out these three proven methods to see which one is right for you…

1. Build Anticipation Over Time

As already mentioned, social selling is about being “social” first. This helps you engage your audience and builds authority and trust, which in turn creates more sales. So what you need to do is create a preselling campaign that you drip out over the course of a week or two. Think of it as a sideways sales letter on social media, with the key difference that you’re creating a two-way interaction with your audience rather than a monologue.

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Take Charge of Your Mindset, part 4

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Outsource if something isn’t worth your time

That’s where you decide to spend some of your income to have others do for you what isn’t worth what your time is worth.

For example, I used to mow my own lawn. It took at least an hour every week, but sometimes more because I would have to go out to buy gas for the mower, and add oil, and clean it, and occasionally sharpen the blade.

And then when I got done, I’d be sweating and tired, and need to cool down with a drink of water and maybe a shower. So one hour turned into two hours, often.

So, even though it was good exercise, there came a time when I decided that it wasn’t worth my time, and I hired a landscaper to mow our lawn every week during the growing season. It costs me $25 per week, and I don’t have to think about the chore. My time is worth more than $25 per hour, or the $12.50 per hour if you consider my cooldown time when I did the mowing.

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