Confident Choices is a 22 page (~6000 word) guide that teaches people how to make firm decisions quickly and effectively.
Sections Include:
- The Power of Decision Making
- Making Better Decisions
- Making Quicker Decisions
The Email Delivery Checklist
It’s pretty obvious that email delivery is a big factor when it comes to the success of your email campaigns. And yet a lot of marketers don’t give it much thought. They figure the email marketing fairy sprinkles pixie dust on the campaign, and the emails always end up with their intended recipient.
Not true, of course. So take a look at this checklist for helping you improve your email delivery rates…
Start With a Good Email Service Provider
A good email service provider (ESP) will do two things:
#1, they’ll post their deliverability rates. For example, you can go to major service providers like GetResponse and Aweber to find out their deliverability rates, which will help you choose a good provider.
The Facebook Live Checklist
If you’ve spent any time on Facebook lately, you may have received notifications when your friends and favorite business contacts went live. Maybe you’ve even tried the live videos yourself, but the results didn’t exactly bowl you over.
Would you like to get better results? Of course you would! And that’s exactly what this checklist will help you do. Read on to discover the secrets for creating engaging live videos that boost your viewership and lead to more subscribers and sales…
Define Your Goal
Before you even think of flipping that camera on, you need to start by defining the purpose of your live video. For example:
Changing Careers
Changing Careers – Successfully Start Out On A New Career Path is a 27 page, 6000+ word report.
This report explores the reasons why you might be considering a career change, the 11 common career changing mistakes to avoid, as well as a simple 7 step plan to successfully start out on a new career path.
Chapter List:
- Introduction
- Reasons You May Be Thinking about Switching Careers
- Signs It Is Time to Change Your Career
- Don’t Make These 11 Common Career Changing Mistakes
- The 7 Step Method to Successful Career Change
- Conclusion
Copywriting Lightning Round
Hey guys, Robert Plank here with a copywriting lightning round.
Right now I’m assuming that you already have at least one sales letter, that you already know at least some basic copywriting, or have access to somebody who does. I’m going to be offering a bunch of quick copywriting opinions. I’m not going to teach you how to write copywriting from scratch. I’m just going to give you a few quick answers to some very clichéd, very common copywriting problems so here we go. Let’s get started.
Question 1: Should I show the price on my sales letter? Yes. Many sales letters leave out the price and require you to click over the order button and go to the order form to see the price. But I say just show it. Many people will feel like they’re locked into that price and that it can’t go up; and if you hide the price and click over to it and they click back, it’s just a confusing thing to do.
So the order process needs to show the price before they click over, and once they do click over, it needs to be as easy as possible. So never have more than five to six fields to fill in. I hate when the order forms ask for the first name, last name, middle initial, physical address, phone number — all your information before they even take your credit card.