The 3-part Gain-Logic-Fear Email Campaign Checklist

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One of the keys to a good email campaign is to hit on multiple points that will resonate with different subsets of the population.

Here’s what I mean:

  • Some people feel motivated to buy when you present them with benefits. (Gain.)
  • Some people feel motivated to buy when you present them with rational reasons to justify a purchase. (Logic.)
  • And still others are most motivated when a sense of urgency or scarcity kicks in. (Fear.)

That’s why it’s a good idea to create an email campaign that touches on all three of these points. Here’s a checklist to walk you through it…

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Website Traffic Retargeting Checklist

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Have you ever looked at a product on a site like Amazon, and the next thing you know you’re seeing ads for that product on sites like Facebook, news sites, and seemingly everywhere else? That’s called retargeting, and it’s a great way to bring a visitor back to your site to close the sale (especially if they didn’t buy the first time).

You can also recycle your internal traffic to other parts of your site, such as sending a newsletter subscriber to another lead page in order to further segment your list.

Finally, you can recycle your traffic-generation methods to create new traffic, such as when you take a blog post and re-post it on social media.

Together, these three methods work well to save time, generate new traffic, and close more sales.

So how do you set it all up? By using this checklist…

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The Content Creation for Social Media Checklist

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It’s no secret that a good social media strategy relies heavily on you having plenty of awesome content to share. But the problem is, creating all that content yourself takes time! Next thing you know, you’re burning up big chunks of every work day just creating content for your social media campaigns!

Is there a better way? You bet there is. And this checklist will show you how to create content faster and easier than ever!

NOTE: I bet you’re thinking we’re going to talk about outsourcing, right? Well, that is a FANTASTIC way to create content the quick and easy way. But since we’ve covered that in other checklists, you’re going to three fresh ideas that may even surprise you. Check it out…

Take Advantage of Crowdsourcing

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How to Get Big Projects Done in 21 Days or Less

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A lot of people have expressed amazement over the years at how I get so much done, especially “big projects”.  For many, there is a paralysis that comes on when attempting larger sized endeavors simply because these projects are daunting.

Know what I mean?

Maybe you’re one of those people.  You look at the enormity (or perceived enormity) of a project and get overwhelmed.

You think, “Wow, this is going to take a looooooooooong time.  I’m not sure I’ll ever get this done.  Or if I even can get this done.”

You aren’t alone.

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