Unlock Your Creativity, part 2

I’ve designed this quick-start creativity series to be an easy reference for you, for whenever you’re feeling stuck creatively.

Part 2:

Reclaim Your Childhood

I’ve mentioned this a couple of times already, but it really helps if you’re having trouble being creative and coming up with new ideas. Do things that help you reclaim the wonder of a child. Think like a child and you’ll be able to make different connections as you go outside your usual “box” of adult thinking.

Continue Reading (only available for IMIT members)

Followup Checklist

One of the most effective ways to sell a product by email is to send out multiple emails all centered on that product. That’s because most people need an introduction and multiple exposures to that particular product before they make the buying decision.

So how do you set up this sort of email series? That’s what this checklist will help you do.

Step 1: Decide what to promote

The first step is to figure out the reason for creating this series, and what it is you intend to sell. For example, you might be promoting:

  • A tripwire product behind a lead magnet.
  • A brand new product.
  • An older product that you haven’t promoted in a while.
  • An affiliate offer.
  • A product for a JV partner.
  • A backend offer to existing customers.
  • A special promotional offer (e.g., for a discount deal).

Next…

Step 2: Determine how many emails to send

Continue Reading (only available for IMIT members)

Copywriting Challenge 4: Proof

You’ll recall that earlier in this challenge I mentioned that your prospects do NOT believe you.

It’s true.

They want to believe you, but they’re viewing your letter with a skeptical eye.

You can see why. Some of your prospects have been scammed before. Some of them just perceive that they’ve been scammed or duped (even if they really weren’t). And some of them just don’t believe all the big, bold claims you’re making.

Maybe you can relate.

Continue Reading (only available for IMIT members)

Retargeting 101

Retargeting 101 – A Beginner’s Guide To Retargeting is a 30 page, 6000+ word report.

This bonus report explores using Retargeting to increase sales. It covers common retargeting methods that have proven profitable across multiple markets and niches as well as how to set up your retargeting campaign, and why segmentation is so important for keeping your prospect happy and maximizing your conversions and sales.

Chapter List:

  • Introduction to Retargeting
  • What is Site Retargeting?
  • Site Retargeting Tracking
  • Understanding Social Media Retargeting
  • Facebook Exchange (FBX)
  • The Power of Email Retargeting
  • Why Email Is Perfect for Retargeting
  • Why Search Retargeting Is Not Always Cost-Efficient
  • Why Understanding the 3-Step Customer Journey to a Sale Is So Important
  • What Are Cookies?
  • Choosing the Correct Retargeting Platform and Advertising Exchange
  • Choosing an Ad Exchange or Network
  • How to Set up Your Retargeting Campaign
  • Segmentation Can Make or Break Your Retargeting Campaigns
  • Choosing Marketing Campaign Length and Frequency Caps
  • Conclusion

Continue Reading (only available for IMIT members)