Copywriting Challenge 4: Proof

You’ll recall that earlier in this challenge I mentioned that your prospects do NOT believe you.

It’s true.

They want to believe you, but they’re viewing your letter with a skeptical eye.

You can see why. Some of your prospects have been scammed before. Some of them just perceive that they’ve been scammed or duped (even if they really weren’t). And some of them just don’t believe all the big, bold claims you’re making.

Maybe you can relate.

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Retargeting 101

Retargeting 101 – A Beginner’s Guide To Retargeting is a 30 page, 6000+ word report.

This bonus report explores using Retargeting to increase sales. It covers common retargeting methods that have proven profitable across multiple markets and niches as well as how to set up your retargeting campaign, and why segmentation is so important for keeping your prospect happy and maximizing your conversions and sales.

Chapter List:

  • Introduction to Retargeting
  • What is Site Retargeting?
  • Site Retargeting Tracking
  • Understanding Social Media Retargeting
  • Facebook Exchange (FBX)
  • The Power of Email Retargeting
  • Why Email Is Perfect for Retargeting
  • Why Search Retargeting Is Not Always Cost-Efficient
  • Why Understanding the 3-Step Customer Journey to a Sale Is So Important
  • What Are Cookies?
  • Choosing the Correct Retargeting Platform and Advertising Exchange
  • Choosing an Ad Exchange or Network
  • How to Set up Your Retargeting Campaign
  • Segmentation Can Make or Break Your Retargeting Campaigns
  • Choosing Marketing Campaign Length and Frequency Caps
  • Conclusion

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101 Social Media Marketing Ideas, part 3

Here is the final batch of ways you can use social media in your marketing.

Grow Your Business

Check out this multitude of proven ways to use social media to boost business growth…

  1. Be sure your business goals align with social media goals.

Don’t just pluck your social media goals out of thin air. Instead, define your business goals FIRST… and then create a social media strategy to support these goals.

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How to Recruit Affiliates

Hello.  Jason Fladlien here from DailySeminar.com.  Today I’ve got some tactical stuff for you — how to recruit affiliates.

Well, of course, you need a product before you can do this, which should be an incentive for you to create your own product.  If you’ve been following me and Robert already, that shouldn’t be a problem.  We’ve already given you all the strategies that you could possibly ever want to do that at ProductUniversity.com and other web sites.  But I’m not here to pitch on that.  What I’m here to pitch you on is this great content you get as a member of DailySeminar.com and how you can use our own products to have others generate traffic for you.

Lance Tamashiro and I recruited affiliates.  We ended up having a thousand affiliates for a product.  Now did they all do gangbusters?  No.  95 percent of them, I don’t think, made us more than one sale.  In fact, most of them didn’t make any sales, but Lance Skyped me one day and said, “Check this out, Jason.”  He did a Google search for Beverly Hills Traffic Report, because that’s what we were having the affiliates promote, and there was 96,000 results with quotes.  It’s gone down since then for some reason.  I don’t know how Google works, but I was like “Oh my god.”  All these affiliates were going out and promoting this with all their different means.  Some of them were doing it on their own blogs.  Others were doing it in social networking, on all those sites; all kinds of fancy stuff that I absolutely have no idea how to even do nor would I have the time to do.

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Virtual Book Tour Planner

Here is What You Get with Today’s Bonus, the “Virtual Book Tour Planner”:

The Step-by-Step Planner Covers:

  • Step 1: Build a Solid Foundation
    • Exercise: Create a website, your online home base
  • Step 2: Determine Your Book Tour Goal
    • Exercise: Determine your book tour goal and create the tools needed
  • Step 3: Identify Your Ideal Reader
    • Exercise: Describe your ideal reader
  • Step 4: Plan Your Pitch
    • Exercise: Important things to mention in a pitch
    • Exercise: Brainstorm 50 blog post/interview topics
  • Step 5: Research Blogs
    • Exercise: List 10 bloggers who cater to your ideal reader
  • Step 6: Get Your Mic Tuned Up
    • Exercise: List 10 podcasts that reach your ideal reader
  • Step 7: Go Live on Facebook
    • Exercise: Research Facebook groups, online forums and local groups
  • Step 8: Create a Plan
    • Exercise: Plan your order of appearances and promotional activities
    • Exercise: Check off each task as you complete it

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