Note: This article is extracted from the Earncome training program that I’ve licensed, and some of the content might reference that program and/or its author, Jimmy D. Brown.
This is the 3rd and final part of our series…
Model Three: Deluxe Version
If you want to go completely digital with your upsell, then creating a “deluxe” or “gold” version of your product is a great option.
| DEFINITION: A “deluxe version” is the addition of a related resource that enhances the base product. |
Note: This article is extracted from the Earncome training program that I’ve licensed, and some of the content might reference that program and/or its author, Jimmy D. Brown.
Continuing on from part 1 in this series…
Model Two: Coaching
If there is one universal thing that information product customers want it is “access”. That is, they want the opportunity to ask questions related to understanding and applying the information they have purchased from you.
Think about your own experiences…
You. Are. Not. Alone.
Note: This article is extracted from the Earncome training program that I’ve licensed, and some of the content might reference that program and/or its author, Jimmy D. Brown.
I’m going to share three profitable ways for creating your own backend offer.
The first option is for you to offer a “done for you” service. Let’s look at a definition…
| DEFINITION: A “done for you” service is doing a part of what the customer wants to accomplish as a result of buying your product. |
The key word is doing a “part” of the objective and not the entire thing. Stands to reason, if you do EVERYTHING for them, then they wouldn’t need to buy your main product.
Honing Your Copywriting SkillsGood products, big commissions and plenty of traffic will all contribute to a big affiliate paycheck for you. But you can quickly and easily boost your income even more by doing one simple thing.
Namely, honing your copywriting skills…
Tip #87: Get inside your prospect’s head. You can’t write great sales copy simply by studying the product. You also need to study your prospect. You need to figure out what motivates him, what keeps him up at night with worrying, what scares him and what he wants most.
The best way to find out these things?
Many Kindle authors seem to just pick their titles haphazardly. They don’t really think about it – they just assume that as long as the title basically says what needs to be said, they’re good to go. I urge you to pay more attention to your title than that, if you want to be successful on Kindle.
Your title is something that should capture people’s attention. You really want them to take more than a short glance at your book because your title is so forgettable. You want them to become so interested, based on your title, that they can’t help but go on to read the description. Books with poor titles often go unnoticed – and that is not what you want to happen to your book.
Your title is also something of a promise. You want people to get a certain feeling after they read it. You want to capture them in a way that holds their attention. I can’t say it enough– you’re not just a writer anymore, you’re also a marketer. If you were a marketer already, now it’s time to put what you know into practice. Trust me when I say that you know more about marketing than most wannabe Kindle authors out there.