Note: This article is extracted from the Earncome training program that I’ve licensed, and some of the content might reference that program and/or its author, Jimmy D. Brown.
Continuing on from part 1 in this series…
Model Two: Coaching
If there is one universal thing that information product customers want it is “access”. That is, they want the opportunity to ask questions related to understanding and applying the information they have purchased from you.
Think about your own experiences…
- Have there been occasions when you have read something (and re-read it!) that produced a disconnect for you, where you just didn’t “get it” no matter how hard you tried to wrap your mind around it?
- Have there been occasions where you have read something that sounded plausible and maybe even exciting, but you just could not see how to put it into practice for your specific situation?
- Have there been occasions where you have read something that you understood to some degree, but it prompted additional questions that it would have been helpful had they been answered?
You. Are. Not. Alone.
Many Kindle authors seem to just pick their titles haphazardly. They don’t really think about it – they just assume that as long as the title basically says what needs to be said, they’re good to go. I urge you to pay more attention to your title than that, if you want to be successful on Kindle.
Writing an article means knowing your subject matter. We’ve all read enough bad articles to know that poor information ruins the credibility of the writer. And once that credibility is lost, it’s very difficult to regain.