How to Write Content F.A.S.T.

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licensed, and some of the content might reference that program and/or its author, Jimmy D. Brown.

 

Writing content, specifically articles, is a fundamental part of most businesses.

Whether it’s information that you sell or information used in marketing, mastering the art of writing quality content should be a priority for all business owners.

This is especially true of those who sell information based products and services.

Most people who write for a living in any form are good at what they do.  They must be in order to stay in business!  The problem most face isn’t in the quality they can produce, but rather in how quickly they can produce that quality.

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The 1-2-3 Guide to Creating a Profitable Email List, part 2

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Note: This article is extracted from the Earncome training program that I’ve licensed, and some of the content might reference that program and/or its author, Jimmy D. Brown.

Step Two:  Capture the Opt-In

Your next step is to create an opt-in form on your site so that your prospects can request your lead magnet.

SIDEBAR:  The first thing you need to do is get an account with a reputable third-party email service provider (ESP) such as Aweber.com, GetResponse.com, iContact.com or a similar service.

Once you’ve secured an ESP account, then you can go about the task of setting up your opt-in form on your website. Check your ESP’s documentation for instructions on how to create this form and get it onto your site.

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Set It and Forget It Model for Increasing Sales, part 3

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Note: This article is extracted from the Earncome training program that I’ve licensed, and some of the content might reference that program and/or its author, Jimmy D. Brown.

 

This is the 3rd and final part of our series…

Model Three:  Deluxe Version

If you want to go completely digital with your upsell, then creating a “deluxe” or “gold” version of your product is a great option.

DEFINITION: A “deluxe version” is the addition of a related resource that enhances the base product.

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Set It and Forget It Models for Increasing Sales, part 2

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Note: This article is extracted from the Earncome training program that I’ve licensed, and some of the content might reference that program and/or its author, Jimmy D. Brown.

 

Continuing on from part 1 in this series…

Model Two:  Coaching

If there is one universal thing that information product customers want it is “access”.  That is, they want the opportunity to ask questions related to understanding and applying the information they have purchased from you.

Think about your own experiences…

  • Have there been occasions when you have read something (and re-read it!) that produced a disconnect for you, where you just didn’t “get it” no matter how hard you tried to wrap your mind around it?
  • Have there been occasions where you have read something that sounded plausible and maybe even exciting, but you just could not see how to put it into practice for your specific situation?
  • Have there been occasions where you have read something that you understood to some degree, but it prompted additional questions that it would have been helpful had they been answered?

You.  Are.  Not.  Alone.

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