How to Build a Social Media Presence

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Social media… You know you need it for your business, but the thought of getting started is completely overwhelming. You look at those businesses that have a great, established presence online. Did they build their presence overnight? Or, are they just better, smarter, and faster than you?

In some cases, you know that certain companies have a lot of money and power behind them. They make a big splash on social media pretty much right away because they already have the power behind them.

There are others that remain a bit more of a mystery. They started out small and fresh… Like you. They didn’t have a ton of money and power behind them. They didn’t have a lot of customers and fans going into this. But, now they do.

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Research Can Be Fun, Fast and Easy

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So many people are resistant to researching before they write and self-publish because they think it will take a long time. They skirt around it and pray that their idea will take off by pure force of will.

It’s a little bit understandable because it used to be the case that solid market research was difficult or even unattainable for the average person, but it no longer is.

It’s a great time for self-published nonfiction authors! You have access to up-to-the-minute sales data and market trends… for free. This is huge compared to what independent authors had access to in the past.

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Procrastination: Time Management Tricks part 2

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Let’s continue on with more time management tricks.

Setting Goals

One of the most important things you can do to manage your time well is to set your goals. I mention goal setting a lot because it is so important.

The most successful people in the world set their goals. Not only do they set goals, but they set very specific goals. They know exactly what they want and when they want to get it.

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Goal Setting, Visualization and You

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What Makes You Different From Everyone Else

You are different from most people, and I’m sure of that.

Most people are content to live their lives with their eyes closed. They think it’s okay to go through the motions and accept that they will always be the same way. They think they will always get the same results.

Sure, sometimes (usually around New Year’s), they think they’re going to give it an effort. They’re going to change! They make some resolutions, buy that gym membership or buy into that business opportunity. But it really doesn’t go any further than that.

Don’t worry, if that sounds like you, I’m not criticizing you, it’s the same for the majority of people, and I’ve been in that same situation.

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Give it All Away and Get More Back

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There is a lot more digital competition these days. There are so many other marketers and there are so many other things that can be distracting for your readers and customers. Even if they really love you, remember they may not remember to check you out again. That is… if you can even get them to notice you in the first place.

How can you stand out in a crowded marketplace? It can really take some brainstorming to get to the bottom of it. One of the problems is that there has been a dramatic decrease in the perceived value of digital products in the past couple of years. Yes, people are definitely still willing to buy information products. That’s the basis of a lot of my business. As long as people are getting results, they will buy the info product.

With that said, there’s so much competition for selling info products these days that it can be difficult in certain niches. Depending on how you angle your product, it can be tough for new marketers. It’s just not as easy for a new info product seller to break in as it was in the past. You have to prove yourself, really differentiate your product (and yourself), and show that it’s worth it. How are you going to stand out, once again?

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