Killer Openers in Sales Letters

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Hello, Jason Fladlien here from DailySeminar.com, and today I’m going to show you how to write killer opening copy. So here I am at Amazon.com and all’s I did was search for books and typed in one of the best authors to emulate as far as writing stuff that engages people which is what your opening copy needs to do. And we’ll get more into the mechanics of that in a second, but first I want to show you the technique.

So I typed in Charles Bukowski here in books, and I get all these that showed up because Charles Bukowski was a pretty, pretty prolific author. So this is what you can do. Any book that says “look inside” above it, that’s what we want. So I’m going to click on this and open this up, and we’re going to go to look inside it here. And all’s you got to do is hover over this and as soon as you do this little thing pops up, and click on first page here. And you’re going to see how he opens his novels. This is really good for ideas to open your own copy and, if anything, it’s just motivation. If you actually just write out this opening paragraph here – these two ones – you’re going to learn how to instantly grab and engage people in a way that is going to be very beneficial for them to read and end up buying your stuff.

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Conversation Content

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Here’s a special bonus report for you today. You’ll be able to download a PDF of this post if you like, but there’s no audio included today. I hope you enjoy it.

Introduction

Interviews for content generation is something that many digital marketers overlook or don’t consider.

This is a technique that can be used to create amazing, highly sharable content very quickly so why wouldn’t you want to employ it?

  • Maybe you don’t know just how valuable interview content can be.
  • Maybe you don’t know how to create great interviews
  • Or maybe you don’t see how to profit from them

Either way, this report is going to open your eyes to the power of interviewing for bloggers and marketers alike.

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Creating Rebrandable Reports

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Have you ever wished you could just get other people to do your marketing for you and get a ton of traffic as a result? Well, that’s actually possible. You just have to give people a great reason to pass your content along. Rebrandable reports give them that reason.

You can write reports (or edit previous articles together in the form of a report) and allow people to put their own affiliate links in the report for your products, website, list, etc. People love having ready-made content they can just send out. They also love being able to get cash simply for sharing something they didn’t have to work hard to create. You’ve done that for them. It’s a mutually beneficial relationship.

The people who rebrand your report with their links don’t get to change your content or your branding, but they do get the chance to earn from your efforts. This gives them great incentive to post your report all over the web on file download sites like Scribd, email it to their list, offer it on their website, and so on.

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Membership Sites

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What’s better than getting a customer to hand over cash for something you’ve created?

The answer is… getting a customer to hand over cash every single month on autopilot for something you’ve created.

If you create something of value and consistently add new value over time, you can make money by running a membership site.

This is exciting for your customers because they feel part of something that really means something to them and that really helps them. This is exciting for you because you can potentially scale your income up to reach your goals with a fraction of the work of always trying to woo new customers and come up with new product ideas.

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The Red Herring Technique

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Hello, Jason Fladlien here, and today I’m going to share with you the red herring technique. This is a way to help increase your conversions for your main offer by making the price seem insignificant by a relative comparison. This is a really cool technique. It’s an advanced persuasion strategy, but if you can figure out a way to harness this and use this, you will see your conversions go through the roof.

So this is what it’s all about. The premise for the red herring technique is that people can only make relative comparisons. Let me give you some examples.

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