You’re not going to get very far as a coach if you can’t first persuade people to hire you. Then, once you do get people to hire you, you have to persuade them to take action even when they couldn’t before.
Some people seem to be more persuasive than others. What’s their secret? The first “secret” is that you can fairly easily become more persuasive— both to convince people to hire you in the first place and convince them to take action after they hire you.
Many of your clients will be very familiar with the coaching process already. Some of them will have hired coaches in the past with varying results. Your goal, of course, is to stand out as the best of the best. That means being able to motivate and persuade people to take action in new and exciting ways.
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