I send out weekly updates about what’s been happening inside IMIT on Fridays.
Today’s email just went out, and I noticed that there are over 200 members that evidently didn’t confirm their subscription to receive the email updates, for whatever reason.
The archive of today’s email is here:
There are so many wonderful methods of driving traffic out there. A point of confusion for many web marketers is whether they should use free or paid traffic.
Free is great! There are so many wonderful opportunities to promote your business and get traffic to your web properties by using free traffic. I want you to realize, though, that there’s a cost for using “free” methods. You pay with your time, including the fact that free methods can take a lot longer to take hold.
Sometimes, such as with Facebook, you’ll get to choose whether you want to use free traffic, paid traffic, or both. Ideally, you’ll end up using both.
But I’ve been around long enough to know that many people are mostly attracted to the free traffic methods. I understand that, as we all want to get things for free. Also, some of the free traffic methods are completely amazing and can produce even better results than some of the paid methods—you just have to know what to use and when.
When it comes to writing copy, people often wonder whether they should write long or short copy. There are arguments on each side. Some copywriters and marketers write mostly long copy and others write mostly short copy. Sometimes, it’s a matter of preference.
Most of the time, it’s a matter of doing what’s best for the promotion of a product. In cases where the product is low in price and doesn’t need a lot of explanation, short copy will often suffice. When a product is higher in price or has more complicated benefits and features (or requires a longer period of time to win the reader over) long copy can do well.
I recommend you take your promotions on a case-by-case basis. Do what’s best for your product. Don’t be afraid to test long vs. short copy on the same promotion to determine which will convert best for you.
Product creation is one of the most important topics for web marketers. Honestly, I believe product creation should be a goal for just about everyone involved in IM. Sure, you can make great money by promoting products as an affiliate. You can earn money creating mini money sites and blogging and tons of other things. But still…
When you own your own products, you have real assets in your business. Suddenly, you’re the one who other affiliates are promoting. That can lead to passive income for many years to come. You’ll grow your list when you put products out there—each customer gets added to that list (if you do it right), which leads to more affiliate sales and sales of the additional products you come out with.
When you have your own products, it’s easier to make your mark as an authority in your niche. People tend to respect those who have their own products. There’s something about it that sets you apart from others. When you have your own products, you’ve truly “made it.”
Site flipping is an extremely exciting business model that can be perfect for you even if you’re just starting out. Everyone wants a great, money-producing website. Not everyone wants to take the time to create one themselves.
That’s where you can come in. You can create incredible mini sites and sell them to business owners.
Each mini site you create will be an asset. You might build it to the point where it’s making money. Someone will buy it so they can turn it into an even bigger moneymaker.
Or, you might want to go the turnkey route. This means you’ll create a mini site that has a ton of potential… but you won’t wait until it’s making money. You’ll sell it right away. You’ll create the mini site the right way so the buyer has a high chance of turning it into a moneymaker.