Category Archives: Copywriting

Double Your Money Back Guarantees

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This is a transcript of an interview between Jason Fladlien and Robert Plank, in which Jason explains his technique of offering double (or more) money back guarantees in order to increase conversions.

ROBERT:     Hey, this is Robert Plank from robertplank.com.  And Jason Fladlien from some other URL that no one cares about.  No, just kidding.  Jason Fladlien from jasonfladlien.com.  So what is going on today, Jason?  What’s the haps?

JASON:          Just chilling at my new house.

ROBERT:     Just chill-laxing in your new house?  Your new crib?

JASON:          In the new crib.  I think there’s maybe 2,000 people in this whole town.  I’m back in the smallest town I’ve ever been in in my life.

ROBERT:     What town is this?

JASON:          West Branch, Iowa.

ROBERT:     So you could say that you are the No. 1 internet marketer in West Branch, Iowa, by default?

JASON:          Yeah, I am.  But the cool thing about West Branch is the only Iowa President ever, Herbert Hoover, came from West Branch, so ooh, I’m living now.

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Managing and Growing Your Copywriting Business

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Finding Clients

The Step-By-Step System

  • Do Some Research – Research 10 companies you think you’d like to work for (target companies that would recognize the benefit of copywriting), then narrow your list down to your top 3.
  • Get The Right Contact Info – Find out the name and contact information for the person that hires freelancers.
  • Analyze Their Needs – Research your top 3 companies – their needs, market, current marketing materials, and their competitors.
  • Discover Their Weakness – Define an area of weakness and determine what solution you would be able to provide.
  • Provide Them With The Solution – Send a personal letter to the person in charge of hiring. Offer something of value to them – a white paper, report, or free consultation – related to your solution.
  • Talk Less, Listen More – When you’re contacted, do more listening and less talking. Discover their needs and offer some of your ideas for solutions.
  • Let Them Know What You Can Do For Them – Offer to send a proposal of your services and fees. Don’t offer a price over the phone.
  • Say Thank You – Send a personal thank you. It’s best if it’s handwritten.
  • Don’t Be A Pest – Once you’ve sent your proposal and thank you, then give your potential client plenty of time to respond on their own. If you follow-up every day, or every other day, you’ll accomplish little more than annoying them.

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Colin Theriot Interview

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colin-theriotAs this week’s bonus, I’m offering a special interview with one of my favorite copywriters, and inspirational speaker, Colin Theriot. Colin has been a speaker at two of my Earn1KaDay seminars, and has been a fan favorite. The theme of this interview is:

Ready to Grow a Loyal Audience of Eager Buyers for Your Products?

Get Instant Access to This Interview with a Retired Copywriter and Noted Persuasion Expert…

“How to Use Product Creation, Copy, and Content to Create a Fan Base that Buys Your Books and Products Over and Over Again”

For more information:
http://productdrop.com/os/colin-theriot-interview/

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Simple Copywriting

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Hey, this is Robert Plank to give you a few simple copywriting solutions.

So the idea here is that you have a sales letter set up. Maybe you wrote it; maybe somebody else wrote it. But you want to make a little few adjustments to make it convert better. You want to get more opt-ins, more sales, more blog comments, whatever.

So I’ve got a handful of ideas that you can just go through this list and figure out if your sales letter is missing any of these things. Now I don’t want you to try to implement every single thing I’m going to give you, but if you see one thing that kind of pops out at you, just try to implement it.

So the first thing you should try is when you look at a sales letter see if there’s a hook. If you have a headline that just says, “Who else wants to learn about organic gardening?” That’s not a hook. A hook needs a reason why people should read the story. So what does it have that jumps out at you? Does it defy conventional logic? Does it give people a promise or a benefit?

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How to Write World Class Copy

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Copywriters always want to get better. They’re always studying the words and ads of others to compare and contrast against their own. The best copywriters tend to be fairly confident—although that’s not universally true.

There are some who believe that it practically takes joining a special club to write good copy, and so they stay away from it. Does that describe you? It’s not that you don’t want to write copy. A part of you thinks it might even by kind of fun. But, you wonder if you have what it takes.

You’ve heard that many copywriters have trained under some of the very best. You’ve heard that it takes many years and even decades of training to write world-class copy. You’ve heard that it takes a special person to make it in this special and unique club, on top of all of that.

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