Category Archives: Copywriting

Master Story Telling in 7 Days or Less

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Hi, this is Jason Fladlien from DailySeminar.com, and today I’m going to discuss with you how to master the art of story telling in 7 days or less.

Now a lot of people say, “I can’t tell a story,” or they try to tell a story; they get all fancy and technical and weird with it, and so then the story doesn’t end up fulfilling its purpose which is to sell somebody something; at least that’s the purposes of what I’m going to teach you in this video. So really, actually it’s super easy to sell with stories because if you study all these sales letters, you’ll find that 80 percent of them use three different types of story. And so you really only have to learn three kinds to be good enough to sell with stories. And a lot of people make it hard and weird, and you can just be down-to-earth like you’re talking to somebody over the table and just follow the simple plot lines that I’m going to show you, and you should be able to master the art of story telling in 7 days or less, especially with the three exercises I’m going to show you.

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Formatting Your Sales Letter

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It’s important to format your sales letter well. You can have wonderful words there that would persuade the reader… if only you’d formatted those words in a pleasing way. Your sales letter should look professional and appealing. It shouldn’t be distracting or people will just click away. Not to mention there are some time tested formatting ‘tricks’ that work to increase conversions—that’s what I’m going to share with you.

First, there are some common issues newer copywriters tend to run into when they try to write and format sales copy. First, you might end up with a ‘sea of text.’ This happens when you don’t have any white space, subheads, a different sized headline, etc. You just sort of write your sales copy and let it go.

No one wants to read just a wall or sea of text! It’s hard on the eyes and it’s not appealing at all. People will click away because it’s not appealing at all to just have a ton of text there with nothing to break it up. You need white space and objects (like boxes, graphics, and other formatting items) there to break the text apart and draw the eye to text that is particularly important.

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How to Overcome Skepticism

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Hello, Jason Fladlien here, and today’s seminar is on overcoming skepticism.

This is so important. And why should you learn on how to overcome skepticism? It’s very simple. People need three things in order before they will buy from you. The first thing is they have to want what you offer. So it’d be pretty hard to sell a nun a Kama Sutra book. So that’s No. 1 — you have to give them what they want.

The No. 2 thing is they have to have the money, the disposable income to purchase what you are offering. So in this case it would be if you are offering somebody who really, really wanted a Bentley or a Rolls-Royce or some super high-end automobile, you’d say “Here you go. I know you want it. It’s right here.” But they’re like, “I’m on welfare. I only make $12,000 a year.” Even though they want it really, really badly, they can’t afford it.

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Preselling By Webinar

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Think about the last time you were really sold on something— the last time something grabbed you and you couldn’t imagine not buying whatever it was. You had to have it, at any cost.

Was it after you’d read a written sales letter? Maybe.

Was it after you met someone in person and heard their sales pitch? Maybe.

Sometimes, an in-person sales pitch can be more effective and sometimes a written sales letter can be more effective.

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Copywriting as a Service

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One of the best, fastest, and often easiest ways to earn money is by offering an in-demand service. If you can find something others are willing to pay you for, that they can’t necessarily do themselves, you can earn handsomely.

One of the best groups to target as a service provider is business owners. The business-to-business market is thriving and it most likely always will be.

Of course, some of the services you might provide seem a bit oversaturated. If you’re a writer, there’s plenty of business out there for you, but how do you really differentiate yourself? There are plenty of writers out there who are offering their services at bottom of the barrel prices.

That’s not exactly exciting if you’re a writer or you’re keen on offering writing services but you’re not sure how you’ll set yourself apart. I will say– there are plenty of ways you can set yourself apart as a freelance writer.

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