Category Archives: Copywriting

How to Get More Out of Your Copywriting and Ads

Posted on by • 0 Comments

As a marketer, you’ve no doubt written a lot of copy and a lot of advertisements. Whether you’ve studied copy extensively or not, there are bound to be a number of tweaks you can make to improve conversion rates and earn even more.

I see a lot of good copy out there. But more often than not, I see copy that needs to be dramatically improved. It’s usually that the marketer doesn’t have the right focus when it comes to writing the ad.

What follows isn’t meant to be a copywriting course. It’s meant to be a quick lesson and some simple things you can do for your future copy and for the copy you already have out there.

Continue Reading (only available for IMIT members)

How to Write a Great Sales Letter in Two Hours

Posted on by • 0 Comments

You want to be able to write a great sales letter. That’s no secret– if you can write great copy, then you can earn more money and grow your customer base, snowballing that from short term success into long term success.

That’s not enough for you, though. You don’t just want to be able to write great sales copy. You want to be able to write great sales copy in a very short period of time. The truth is that you really admire those who can very quickly knock out copy that converts.

What’s the trick to writing great copy? Is it even possible to write great copy in two hours? Can you write great copy in even less than two hours? Sure you can.

I’m going to tell you the exact method you can follow for getting things done. But first, let’s talk about why you’ll be able to make this happen and why and how it’s possible.

Continue Reading (only available for IMIT members)

Using Bonuses Effectively

Posted on by • 0 Comments

As a copywriter and marketer, you’ll always looking for ways to increase your conversion rates. If people are leaving your page and not buying, you want to know why. How can you get them off the fence and to that buy button?

Ideally, you’ll have a strong offer that will sway them. They’ll know right away that what you’re offering is right for them. Even more ideally, your offer will be so incredible that the price you’re offering it at will seem like a steal of a deal.

Sometimes, though, that’s just not enough. There are so many distracting offers out there vying for people’s attention and their wallets. Not to mention the distractions of the world—it can seem next to impossible to mesmerize them long enough to get them to buy.

Continue Reading (only available for IMIT members)

Sales Psychology

Posted on by • 0 Comments

Why is Psychology Important to Sales Success?

  • There are four basic psychological reasons prospects are motivated to purchase a good or service
    • Justification
    • Emotional Needs
    • Relationship
    • The Experience

Utilizing Psychological Biases in Your Sales Techniques

  • The ten most common psychological biases are:
    • Hyperbolic Discounting
    • The Bandwagon Effect
    • The Ambiguity Effect
    • The Decoy Effect
    • The Anchor Effect
    • The Rhyme-as-Reason Effect
    • The IKEA Effect
    • The Illusory Truth Effect
    • The Peak-End Rule
    • Loss Aversion

Learn about all this and more in today’s bonus report.

Continue Reading (only available for IMIT members)