Category Archives: Copywriting

How to Write a Great Sales Letter in Two Hours

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You want to be able to write a great sales letter. That’s no secret– if you can write great copy, then you can earn more money and grow your customer base, snowballing that from short term success into long term success.

That’s not enough for you, though. You don’t just want to be able to write great sales copy. You want to be able to write great sales copy in a very short period of time. The truth is that you really admire those who can very quickly knock out copy that converts.

What’s the trick to writing great copy? Is it even possible to write great copy in two hours? Can you write great copy in even less than two hours? Sure you can.

I’m going to tell you the exact method you can follow for getting things done. But first, let’s talk about why you’ll be able to make this happen and why and how it’s possible.

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Online Marketing Psychology and Building Customer Trust

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One of the most important concepts in copywriting and sales is understanding how your customer thinks and feels. You can’t sell to them very well if you don’t know what they need, fear, and hope for. If only we had a crystal ball, we could sell to just about any customer that came our way.

Unfortunately, we don’t have anything like that. At the same time, we can consider ourselves lucky because there are certain aspects of human psychology that are nearly universal. When we understand these principles of psychology, we can better connect with our customers and increase conversion rates.

Many Internet marketing sales pages incorporate the same tired elements in a formulaic way. These marketers use and re-use concepts they’ve seen work for others. There’s a reason these elements of sales copy work–but there’s also a reason to think outside the box and do things a little bit differently. Understand your customer and you’ll understand what to put on your sales page, whether it’s a commonly used concept or not.

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Using Bonuses Effectively

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As a copywriter and marketer, you’ll always looking for ways to increase your conversion rates. If people are leaving your page and not buying, you want to know why. How can you get them off the fence and to that buy button?

Ideally, you’ll have a strong offer that will sway them. They’ll know right away that what you’re offering is right for them. Even more ideally, your offer will be so incredible that the price you’re offering it at will seem like a steal of a deal.

Sometimes, though, that’s just not enough. There are so many distracting offers out there vying for people’s attention and their wallets. Not to mention the distractions of the world—it can seem next to impossible to mesmerize them long enough to get them to buy.

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Sales Psychology

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Why is Psychology Important to Sales Success?

  • There are four basic psychological reasons prospects are motivated to purchase a good or service
    • Justification
    • Emotional Needs
    • Relationship
    • The Experience

Utilizing Psychological Biases in Your Sales Techniques

  • The ten most common psychological biases are:
    • Hyperbolic Discounting
    • The Bandwagon Effect
    • The Ambiguity Effect
    • The Decoy Effect
    • The Anchor Effect
    • The Rhyme-as-Reason Effect
    • The IKEA Effect
    • The Illusory Truth Effect
    • The Peak-End Rule
    • Loss Aversion

Learn about all this and more in today’s bonus report.

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