Category Archives: Marketing

25 Kinds of Fantastic Freemiums to Give Away to Get Sales, part 2

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Note: This article is extracted from the Earncome training program that I’ve licensed, and some of the content might reference that program and/or its author, Jimmy D. Brown.

 

  1. Swipe File

A swipe file is a collection of content pieces that people can use for inspiration to create similar content.  The intent isn’t to copy these pieces, but to use them as springboards to creating your own content.

For example:

  • The Copywriter’s Swipe File, which includes good headlines, sales letters, pay per click ads and other sales copy.
  • The Career Builder’s Swipe File, which includes cover letters and resumes.
  • The Aspiring Novelist’s Swipe File, which includes plot lines as well as queries for sending to publishers.
  • The Professional Speaker’s Swipe File, which includes jokes, openers and other content for speeches.

While the swipe file is used for inspiration, this next freemium is designed to be used and copied…

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25 Kinds of Fantastic Freemiums to Give Away to Get Sales, part 1

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Note: This article is extracted from the Earncome training program that I’ve licensed, and some of the content might reference that program and/or its author, Jimmy D. Brown.

 

  1. Audio

This can be an audio book or podcast you create using Audacity, or you can record a teleseminar. You might offer one audio in a series as the freemium, and then upsell the full series on the backend.

TIP: Just be sure to offer it in a common file format, such as .MP3. That’s because people love listening to audios on their MP3 players in their car, at the gym, when they’re doing yard work and so on.

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Behind the Scenes Look at How to Get Sales

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Note: This article is extracted from the Earncome training program that I’ve licensed, and some of the content might reference that program and/or its author, Jimmy D. Brown.

At Earncome.com, I offer a free bi-weekly series of training lessons.  This is also known as a “newsletter” … but I want to add some perceived value to the opt-in process by categorizing it as something more than “just a newsletter.”

What I am doing with the bi-weekly newsletter is using the article to directly relate to one (or more) of the weekly training modules (like the one you are reading now) in the Earncome™ program.  I’ll give you an example of this below.

So, what I will do is spend the first 4-5 issues creating articles for the newsletter list that directly point out a module that the subscriber can access immediately if they join the Earncome™ program.  At a bi-weekly rate of production, this will give me 8-10 weeks of regular promotion for the Earncome™ program.  Most who are going to buy will have done so by then.

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