Note: This article is extracted from the Earncome training program that I’ve licensed, and some of the content might reference that program and/or its author, Jimmy D. Brown.
At Earncome.com, I offer a free bi-weekly series of training lessons. This is also known as a “newsletter” … but I want to add some perceived value to the opt-in process by categorizing it as something more than “just a newsletter.”
What I am doing with the bi-weekly newsletter is using the article to directly relate to one (or more) of the weekly training modules (like the one you are reading now) in the Earncome™ program. I’ll give you an example of this below.
So, what I will do is spend the first 4-5 issues creating articles for the newsletter list that directly point out a module that the subscriber can access immediately if they join the Earncome™ program. At a bi-weekly rate of production, this will give me 8-10 weeks of regular promotion for the Earncome™ program. Most who are going to buy will have done so by then.

Week 11: Never stop learning-
As this week’s bonus, I’m offering a special interview with one of my favorite copywriters, and inspirational speaker, Colin Theriot. Colin has been a speaker at two of my Earn1KaDay seminars, and has been a fan favorite. The theme of this interview is:
I have no doubt that you do a lot of writing for your business. Marketers have to write content for a variety of reasons and it’s often in the form of an article. Whether you write the content yourself or you hire someone else to do it, you can absolutely squeeze more value from it.