Category Archives: Marketing

Colin Theriot Interview

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colin-theriotAs this week’s bonus, I’m offering a special interview with one of my favorite copywriters, and inspirational speaker, Colin Theriot. Colin has been a speaker at two of my Earn1KaDay seminars, and has been a fan favorite. The theme of this interview is:

Ready to Grow a Loyal Audience of Eager Buyers for Your Products?

Get Instant Access to This Interview with a Retired Copywriter and Noted Persuasion Expert…

“How to Use Product Creation, Copy, and Content to Create a Fan Base that Buys Your Books and Products Over and Over Again”

For more information:
http://productdrop.com/os/colin-theriot-interview/

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How to Get More Out of Your Articles

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I have no doubt that you do a lot of writing for your business. Marketers have to write content for a variety of reasons and it’s often in the form of an article. Whether you write the content yourself or you hire someone else to do it, you can absolutely squeeze more value from it.

This is a huge part of the marketing you should be doing for your business. Marketing yourself means thinking of ways you can get more out of the things you do. As you’ve come to realize by now, writing articles is a big thing for an online business and for any business that is using the online world as part of marketing. Really, that should be every business these days.

Writing an article for your business doesn’t just mean to write the article, slap it up there, and call it a day. There are ways to do a better job marketing your business with articles. This doesn’t necessarily mean you’ll end up doing a bunch of extra work. You’ll be working smarter instead of harder.

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130 Things Every Business Must Do to Succeed Online

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Today’s bonus report includes checklists for the following business areas:

  • Brand Decisions Checklist
  • Finances/Startup Checklist
  • Domain/Hosting Checklist
  • WordPress Customization Checklist
  • WordPress Security Checklist
  • Facebook Checklist
  • Twitter/LinkedIn Checklists
  • Instagram/Pinterest Checklists
  • YouTube Checklist
  • Periscope Checklist
  • Plan Your Offer Funnel
  • Email Marketing
  • Sales Funnel Checklist

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Niche Social Media Domination

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If you want to sell more, have a bigger reach, and get more subscribers, you have to be everywhere. In today’s web, “everywhere” means being present on social media. Social media is so incredibly popular for every niche that it’s extremely important for you to make the best use of it so you can dominate your niche.

If you haven’t yet started using social media for your business, you’re really missing out. If you have started using it, then you’d better make sure you’re utilizing it in the best possible way. That means checking in every day, joining in the conversation, and becoming a leader in the most important communities on the web.

We’re lucky that it’s very easy to be visible and build your brand these days. But, you have to be very active and aware of your strategy. Some people just hop on social media sites every day, waste hours at a time, and use it haphazardly. Then they declare that social media “doesn’t work” and “is a waste of time.” If you’ve caught yourself saying these things, it’s time for a reality check.

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Give it All Away and Get More Back

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There is a lot more digital competition these days. There are so many other marketers and there are so many other things that can be distracting for your readers and customers. Even if they really love you, remember they may not remember to check you out again. That is… if you can even get them to notice you in the first place.

How can you stand out in a crowded marketplace? It can really take some brainstorming to get to the bottom of it. One of the problems is that there has been a dramatic decrease in the perceived value of digital products in the past couple of years. Yes, people are definitely still willing to buy information products. That’s the basis of a lot of my business. As long as people are getting results, they will buy the info product.

With that said, there’s so much competition for selling info products these days that it can be difficult in certain niches. Depending on how you angle your product, it can be tough for new marketers. It’s just not as easy for a new info product seller to break in as it was in the past. You have to prove yourself, really differentiate your product (and yourself), and show that it’s worth it. How are you going to stand out, once again?

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