You know how important it is to have a presence on social media. The trouble is that it can be really overwhelming. It’s easy to fall into a trap of spending all your time on sites like Facebook and Twitter without seeing any benefit from it.
Why is it the case that some people see a ton of benefit from being on social media and other people don’t see any benefit at all?
In my experience, those who see the most benefit from social media have a set schedule they follow for using it. Everything they do on social media has a purpose. They don’t find themselves following links and reading time-wasting post after time-wasting post.
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LinkedIn is a fantastic social media site. There’s really nothing else out there like it. Sure, you have Facebook, Twitter, and other social platforms. But, LinkedIn was created strictly for networking and getting the word out there about one’s skills on the job and/or one’s business.
If you’re going to be successful with social marketing, it’s very important to pay attention to the relationships you build and tend to.
Some people I talk to in business are frustrated because they aren’t sure how to use Twitter effectively for business. I totally get it. Twitter is very fast moving and it can be hard to find your voice there.