Category Archives: Traffic Generation

11 Proven Profitable Special Offer Promotions

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Note: This article is extracted from the Earncome training program that I’ve licensed, and some of the content might reference that program and/or its author, Jimmy D. Brown.
In this section, rather than “reinvent the wheel”, I’m going to use an excerpt from a retired product of mine regarding special promos.

SIDEBAR:  It is important to note that these promotional ideas were originally written to be shared with your own list, so that’s how they will be “worded” below.  But, of course, you can create these kinds of special promotions for affiliates to promote.

1. Offer Buy One, Get One Free

You’ve seen the “BOGO” (buy one, get one free) sales everywhere from your grocery store to your favorite clothing retailer. Now you can take this same idea and apply it to your business. You can offer a straight buy one, get one free deal. Alternatively, you can offer a “buy X, get Y free.” For example, buy three, get one free.

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The Formula for Getting a Flurry of Free Traffic

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Note: This article is extracted from the Earncome training program that I’ve licensed, and some of the content might reference that program and/or its author, Jimmy D. Brown.

 

Let’s take a look at the strategy in a simple one-sentence overview and then I’ll unpack it as a formula with an explanation of its parts…

Create a limited special offer for partners to promote.

Let me begin by saying this is not a large-scale, major preparation, months-in-advance promotion like a product launch.

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Creative Ways to Get Traffic

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No matter how experienced you are in marketing or driving traffic, I have no doubt that you’ve seen some new ideas in what you’ve read in this book. But, I’m not done yet! I want to give you some additional, out-of-the-box ideas for driving traffic.

These ideas can absolutely work for you. Approach them with an attitude of creativity. Use these as the starting point for coming up with your own great ideas. Driving traffic is about connecting with an audience. You need to put yourself in front of the flow of traffic that is already there and people won’t be able to help themselves in visiting your sites and joining your list.

Be Creative and Keep With the Times

It’s so important to be creative in business. You can’t do the same things everyone else is doing. That’s definitely not how you stand out. If you want to stand out, you need to brainstorm and form new connections.

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SEO Case Study / Blueprint for A New Website

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When Margie started a brand new website with no existing SEO strategy in place, she kept notes of what she did to build the content and use SEO to drive traffic.

I asked her to share the highlights of her notes, offering us key insights into how a brand-new website can be built with SEO in mind for someone who has never done SEO before.

Margie’s target audience is people interested in natural and organic soaps. The website will offer a wide range of handmade soaps made from natural ingredients, with a focus on promoting the benefits of natural skincare.

The goals of her SEO strategy…

  • Increase organic traffic to the website
  • Improve search engine rankings for targeted keywords
  • Increase the visibility of the website in search results
  • Drive more sales through the website

Her SEO Strategy…

1: Conduct keyword research: Identify the keywords and phrases that people are searching for when looking for natural and organic soaps. The research focuses on long-tail keywords and phrases, such as “best natural soap for sensitive skin” or “handmade organic soap for dry skin.”

2: On-page optimization: Optimize for the targeted keywords and phrases. This includes optimizing the title tags, meta descriptions, and header tags on all pages to include the targeted keywords. Additionally, the website content is optimized for the keywords, with a focus on providing valuable information that is relevant to the target audience.

3: Content creation: Regularly publish blog posts and articles that are relevant to the target audience. The content is optimized for the targeted keywords and phrases and provides value to the readers. Examples of content topics include the benefits of natural skincare, the dangers of synthetic ingredients, and the differences between different types of natural soaps.

4: Link building: Focus on building high-quality backlinks from other relevant websites. This is achieved through guest posting, influencer outreach, and other link building strategies.

Margie’s Results

After implementing the above SEO strategy, her website saw the following results within 60 days:

Organic traffic: The website began receiving a trickle of organic traffic by the second week. At the 60-day mark she is receiving several hundred visitors per day as a result of the on-page optimization and content creation efforts.

Search engine rankings: The website is ranking top of the fold for 2 long tail keywords with one long tail keyword in the #1 position, and bottom of the fold for 3 other long tail keywords. She expects this to improve dramatically over the next 3 to 4 months..

Increased visibility: As the website becomes more visible in search engine results, it will help to increase brand awareness and drive more traffic to the site. She is also starting to use social media to create brand awareness by running contests and offering tips and coupons.

More sales: With increased traffic and improved search engine rankings, the website is making its first sales. She is working on optimizing her sales pages to increase these conversions, as well as optimizing landing pages to increase subscribers.

Overall, by implementing a comprehensive SEO strategy, Margie’s new website selling handmade soap is successfully increasing its visibility and driving more sales through search engines.

And that’s for something as ordinary as soap. Just think what you can do with exciting benefit-laden information products if you begin optimizing for SEO.

Your List is the Ultimate Form of Traffic

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It all comes back to your list. No matter what you’re doing as far as driving traffic, your ultimate goal should be to get people on your list. When you have a list, it doesn’t matter if Google kicks you to the curb. It doesn’t matter if Twitter or Facebook shut down tomorrow. When you have your own list, you can access it and generate traffic whenever you want to.

If I had to summarize your traffic goals, it would be to foster relationships with the people in your niche and build a huge list you care deeply about. If you do those things, you absolutely will be successful. You will earn money, you will sell products, and you will be able to generate traffic with the push of a button. That’s what people dream about – but you are actually going to do it.

When you create a Facebook page and build it up, that’s not your end goal. When you create a large Facebook group and tons of people join, that’s not your end goal. When you pay for traffic via Adwords or Facebook ads and get a lot of clicks, that’s not your end goal. Your goal is to get people on your list so you can access that traffic whenever you want to and make money whenever you want to.

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