Category Archives: Traffic Generation

Creative Ways to Get Traffic

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No matter how experienced you are in marketing or driving traffic, I have no doubt that you’ve seen some new ideas in what you’ve read in this book. But, I’m not done yet! I want to give you some additional, out-of-the-box ideas for driving traffic.

These ideas can absolutely work for you. Approach them with an attitude of creativity. Use these as the starting point for coming up with your own great ideas. Driving traffic is about connecting with an audience. You need to put yourself in front of the flow of traffic that is already there and people won’t be able to help themselves in visiting your sites and joining your list.

Be Creative and Keep With the Times

It’s so important to be creative in business. You can’t do the same things everyone else is doing. That’s definitely not how you stand out. If you want to stand out, you need to brainstorm and form new connections.

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SEO Case Study / Blueprint for A New Website

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When Margie started a brand new website with no existing SEO strategy in place, she kept notes of what she did to build the content and use SEO to drive traffic.

I asked her to share the highlights of her notes, offering us key insights into how a brand-new website can be built with SEO in mind for someone who has never done SEO before.

Margie’s target audience is people interested in natural and organic soaps. The website will offer a wide range of handmade soaps made from natural ingredients, with a focus on promoting the benefits of natural skincare.

The goals of her SEO strategy…

  • Increase organic traffic to the website
  • Improve search engine rankings for targeted keywords
  • Increase the visibility of the website in search results
  • Drive more sales through the website

Her SEO Strategy…

1: Conduct keyword research: Identify the keywords and phrases that people are searching for when looking for natural and organic soaps. The research focuses on long-tail keywords and phrases, such as “best natural soap for sensitive skin” or “handmade organic soap for dry skin.”

2: On-page optimization: Optimize for the targeted keywords and phrases. This includes optimizing the title tags, meta descriptions, and header tags on all pages to include the targeted keywords. Additionally, the website content is optimized for the keywords, with a focus on providing valuable information that is relevant to the target audience.

3: Content creation: Regularly publish blog posts and articles that are relevant to the target audience. The content is optimized for the targeted keywords and phrases and provides value to the readers. Examples of content topics include the benefits of natural skincare, the dangers of synthetic ingredients, and the differences between different types of natural soaps.

4: Link building: Focus on building high-quality backlinks from other relevant websites. This is achieved through guest posting, influencer outreach, and other link building strategies.

Margie’s Results

After implementing the above SEO strategy, her website saw the following results within 60 days:

Organic traffic: The website began receiving a trickle of organic traffic by the second week. At the 60-day mark she is receiving several hundred visitors per day as a result of the on-page optimization and content creation efforts.

Search engine rankings: The website is ranking top of the fold for 2 long tail keywords with one long tail keyword in the #1 position, and bottom of the fold for 3 other long tail keywords. She expects this to improve dramatically over the next 3 to 4 months..

Increased visibility: As the website becomes more visible in search engine results, it will help to increase brand awareness and drive more traffic to the site. She is also starting to use social media to create brand awareness by running contests and offering tips and coupons.

More sales: With increased traffic and improved search engine rankings, the website is making its first sales. She is working on optimizing her sales pages to increase these conversions, as well as optimizing landing pages to increase subscribers.

Overall, by implementing a comprehensive SEO strategy, Margie’s new website selling handmade soap is successfully increasing its visibility and driving more sales through search engines.

And that’s for something as ordinary as soap. Just think what you can do with exciting benefit-laden information products if you begin optimizing for SEO.

Your List is the Ultimate Form of Traffic

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It all comes back to your list. No matter what you’re doing as far as driving traffic, your ultimate goal should be to get people on your list. When you have a list, it doesn’t matter if Google kicks you to the curb. It doesn’t matter if Twitter or Facebook shut down tomorrow. When you have your own list, you can access it and generate traffic whenever you want to.

If I had to summarize your traffic goals, it would be to foster relationships with the people in your niche and build a huge list you care deeply about. If you do those things, you absolutely will be successful. You will earn money, you will sell products, and you will be able to generate traffic with the push of a button. That’s what people dream about – but you are actually going to do it.

When you create a Facebook page and build it up, that’s not your end goal. When you create a large Facebook group and tons of people join, that’s not your end goal. When you pay for traffic via Adwords or Facebook ads and get a lot of clicks, that’s not your end goal. Your goal is to get people on your list so you can access that traffic whenever you want to and make money whenever you want to.

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Leveraging the Traffic of Other Marketers

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You never have to start from scratch when getting traffic, even if you’re completely new to Internet marketing. There are many, many people who’ve come before you. There are marketers out there, in your niche and otherwise, who are getting hundreds of thousands or even millions of visitors every single day. Wouldn’t you like to get a taste of that traffic?

The cool thing is you absolutely can. You can leverage the traffic other marketers are already receiving for your own benefit. Of course, it’s not just about you. There always has to be something in it for the other marketer. What can you do for the most successful, highly trafficked marketers out there? There’s always an answer, and there’s always a way to tap into that constant traffic for your own use.

This is a big part of the reason I suggest you network and build relationships with people in your niche, including the leaders in your niche. You don’t want to consider people competition you’re always working against. The most successful marketers in your niche can be a huge asset to you. Focus on building these relationships so you can easily get your “in” that will help you get more traffic… Instantly.

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Word of Mouth Traffic

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When you build relationships, you hope people will shout the name of your business from the rooftops. You want them to tell absolutely everyone who is even remotely interested in your niche to visit your blog, follow you on social media, and invest in your products. This happens via word-of-mouth marketing.

You can’t force word-of-mouth marketing, but you certainly can encourage it. The first step in doing this is forming great relationships and getting people really excited about the things you’re doing. People are a lot more likely to check you out if they heard about you from a friend or trusted advisor. You can have all the ads, articles, and other content out on the web you want… but the unfiltered words of other people will always be more effective than all of those things combined.

That’s why, throughout this guide, I have spent a lot of time telling you to build relationships with everything you do in driving traffic and marketing. When you focus on relationships and really helping people, word-of-mouth marketing will sort of fall into place. You’ll have proven yourself as an expert and as someone who delivers on your promises.

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